# #dc4038

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dc4038`
- RGB: rgb(220, 64, 56)
- HSL: hsl(3, 70%, 54%)
- OKLCH: oklch(0.6 0.194 27.6)
- Relative luminance: 0.1917
- Nearest named color: Bacon Strips (#df3f32, Δ 0.754) — https://brandsweets.com/colors/bacon-strips
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dc4038

## Tints & shades

- Tints (toward white): #df5049, #e3655f, #e67670, #ea8b86, #ed9b97, #f0aca8, #f4c1be, #f7d1cf, #fae6e5, #fdf7f6
- Shades (toward black): #d42e25, #bf2a22, #a9251e, #93201a, #7e1b16, #681712, #52120f, #3d0d0b, #270807, #110403

## Harmonies

- Complementary: #38d4dc
- Analogous: #dc3881, #dc9238
- Triadic: #38dc40, #4038dc
- Split-complementary: #38dc92, #3881dc
- Tetradic: #81dc38, #38d4dc, #9238dc

## Colors that go with #dc4038

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dc4038: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dc4038 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #dc4038 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dc4038: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dc4038 in 7 real palettes, including Google's brand system and McDonald's's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #dc4038, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #dc4038: 4 real palettes, including Diner and Clean Beauty, as the supporting colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Alpine (https://brandsweets.com/palettes/cool#alpine), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dc4038: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Behance (https://brandsweets.com/colors/brands/behance-net), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #da372f (4.6:1); AA: background → #0a0a0a (4.56:1); AAA: text → #a9251e (7.07:1)
- On black (#000000): 4.83:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e67670 (7.19:1)

## Brands using this color

- **Todoist** — accent #e44232 (Δ 1.784) — https://brandsweets.com/colors/brands/todoist-com
- **Todoist** — secondary #e34432 (Δ 1.793) — https://brandsweets.com/colors/brands/todoist-com
- **Todoist** — primary #e44434 (Δ 1.899) — https://brandsweets.com/colors/brands/todoist-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dc4038-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dc4038" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.