# #dc3287

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dc3287`
- RGB: rgb(220, 50, 135)
- HSL: hsl(330, 71%, 53%)
- OKLCH: oklch(0.606 0.215 355.6)
- Relative luminance: 0.1925
- Nearest named color: Benevolent Pink (#dd1188, Δ 2.77) — https://brandsweets.com/colors/benevolent-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dc3287

## Tints & shades

- Tints (toward white): #e04894, #e3599e, #e76fab, #ea81b5, #ed96c2, #f0a8cc, #f4bed9, #f7cfe3, #fbe5f0, #fef6fa
- Shades (toward black): #d1237a, #bc206e, #a61c61, #901854, #7e154a, #69123d, #530e30, #3d0a24, #270717, #11030a

## Harmonies

- Complementary: #32dc87
- Analogous: #dc32dc, #dc3232
- Triadic: #87dc32, #3287dc
- Split-complementary: #32dc32, #32dcdc
- Tetradic: #dcdc32, #32dc87, #3232dc

## Colors that go with #dc3287

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #dc3287: 6 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #dc3287 in 5 real palettes, including Tabloid and Night Market, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Night Market (https://brandsweets.com/palettes/vivid#night-market), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/gold
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #dc3287 in 4 real palettes, including Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #dc3287 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #dc3287 in 4 real palettes, including Dunkin''s brand system and Airbnb's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Airbnb (https://brandsweets.com/colors/brands/airbnb), AliExpress (https://brandsweets.com/colors/brands/aliexpress-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/taupe
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #dc3287 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #dc3287: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dc3287: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #db2982 (4.51:1); AA: background → #0a0a0a (4.57:1); AAA: text → #a61c61 (7.09:1)
- On black (#000000): 4.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e66ba8 (7.03:1)

## Brands using this color

- **Ubisoft** — secondary #e43381 (Δ 1.97) — https://brandsweets.com/colors/brands/ubisoft-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dc3287-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dc3287" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.