# #dc2430

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dc2430`
- RGB: rgb(220, 36, 48)
- HSL: hsl(356, 72%, 50%)
- OKLCH: oklch(0.577 0.215 24.8)
- Relative luminance: 0.1669
- Nearest named color: Angry Tomato (#d82029, Δ 1.101) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dc2430

## Tints & shades

- Tints (toward white): #df3a45, #e25059, #e5616a, #e9777f, #ec8d93, #f0a3a8, #f4b9bd, #f6cacd, #fae0e2, #fef6f7
- Shades (toward black): #c5202b, #b41d27, #9e1a23, #8c171f, #76131a, #601015, #4f0d11, #39090c, #270609, #120304

## Harmonies

- Complementary: #24dbcf
- Analogous: #db248c, #db7324
- Triadic: #30db24, #2430db
- Split-complementary: #24db73, #248cdb
- Tetradic: #8cdb24, #24dbcf, #7324db

## Colors that go with #dc2430

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dc2430: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dc2430 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dc2430: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dc2430 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside #dc2430, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dc2430: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #dc2430 in 4 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dc2430: 18 real palettes, including Target : Expect More. Pay Less.'s brand system and Costco's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ab1c25 (7.18:1)
- On black (#000000): 4.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #dd313c (4.58:1); AA: background → #f7f7f7 (4.52:1); AAA: text → #e8737a (7.16:1)

## Brands using this color

- **Lay's** — accent #df2027 (Δ 0.879) — https://brandsweets.com/colors/brands/lays-com
- **Codecademy** — accent #dc2626 (Δ 0.945) — https://brandsweets.com/colors/brands/codecademy-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.101) — https://brandsweets.com/colors/brands/target-com
- **Wells Fargo** — primary #d71e28 (Δ 1.378) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Wendy's** — primary #dd1438 (Δ 1.608) — https://brandsweets.com/colors/brands/wendys-com
- **Walgreens** — primary #e31836 (Δ 1.634) — https://brandsweets.com/colors/brands/walgreens-com
- **Pepsi** — secondary #e32934 (Δ 1.635) — https://brandsweets.com/colors/brands/pepsi-com
- **Costco** — primary #e31837 (Δ 1.691) — https://brandsweets.com/colors/brands/costco-com
- **Toyota** — secondary #e10a1d (Δ 1.745) — https://brandsweets.com/colors/brands/toyota-com
- **McDonald's** — secondary #da291c (Δ 1.806) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Pinterest** — primary #e40424 (Δ 1.899) — https://brandsweets.com/colors/brands/pinterest-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.909) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Lenovo** — secondary #e1251b (Δ 1.927) — https://brandsweets.com/colors/brands/lenovo-com
- **KFC** — primary #e4002b (Δ 1.944) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.944) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.944) — https://brandsweets.com/colors/brands/nascar-com
- **Budweiser** — primary #dc041c (Δ 1.957) — https://brandsweets.com/colors/brands/budweiser-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dc2430-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dc2430" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.