# #dc241e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dc241e`
- RGB: rgb(220, 36, 30)
- HSL: hsl(2, 76%, 49%)
- OKLCH: oklch(0.575 0.217 28.6)
- Relative luminance: 0.1657
- Nearest named color: Angry Tomato (#d82029, Δ 1.357) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dc241e

## Tints & shades

- Tints (toward white): #e33631, #e64c47, #e9625d, #ec7874, #ef8e8a, #f29f9c, #f5b5b3, #f8cbc9, #fbe0e0, #fef6f6
- Shades (toward black): #ca211c, #b41e18, #a21b16, #8b1713, #791411, #63100d, #510d0b, #3a0a08, #280706, #120302

## Harmonies

- Complementary: #1ed6dc
- Analogous: #dc1e77, #dc831e
- Triadic: #1edc24, #241edc
- Split-complementary: #1edc83, #1e77dc
- Tetradic: #77dc1e, #1ed6dc, #831edc

## Colors that go with #dc241e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dc241e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dc241e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dc241e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Wired (https://brandsweets.com/colors/brands/wired-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dc241e in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #dc241e, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dc241e: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #dc241e in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dc241e: 18 real palettes, including McDonald's's brand system and State Farm's brand system, as the accent. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ab1c17 (7.22:1)
- On black (#000000): 4.31:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e12923 (4.54:1); AA: background → #f7f7f7 (4.54:1); AAA: text → #eb6f6b (7.02:1)

## Brands using this color

- **Codecademy** — accent #dc2626 (Δ 0.534) — https://brandsweets.com/colors/brands/codecademy-com
- **McDonald's** — secondary #da291c (Δ 0.581) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Lay's** — accent #df2027 (Δ 0.968) — https://brandsweets.com/colors/brands/lays-com
- **Lenovo** — secondary #e1251b (Δ 1.061) — https://brandsweets.com/colors/brands/lenovo-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.152) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Pinterest** — secondary #dd0e0e (Δ 1.341) — https://brandsweets.com/colors/brands/pinterest-com
- **State Farm** — primary #d62311 (Δ 1.44) — https://brandsweets.com/colors/brands/statefarm-com
- **Toyota** — secondary #e10a1d (Δ 1.55) — https://brandsweets.com/colors/brands/toyota-com
- **Wells Fargo** — primary #d71e28 (Δ 1.566) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Formula 1** — secondary #e10600 (Δ 1.681) — https://brandsweets.com/colors/brands/formula1-com
- **Budweiser** — primary #dc041c (Δ 1.782) — https://brandsweets.com/colors/brands/budweiser-com
- **Burger King** — primary #d62300 (Δ 1.788) — https://brandsweets.com/colors/brands/bk-com
- **WWE** — secondary #e40707 (Δ 1.845) — https://brandsweets.com/colors/brands/wwe-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.854) — https://brandsweets.com/colors/brands/target-com
- **Netflix** — primary #e50914 (Δ 1.898) — https://brandsweets.com/colors/brands/netflix
- **JBL** — secondary #df2d00 (Δ 1.91) — https://brandsweets.com/colors/brands/jbl-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dc241e-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dc241e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.