# #dc1a04

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dc1a04`
- RGB: rgb(220, 26, 4)
- HSL: hsl(6, 96%, 44%)
- OKLCH: oklch(0.569 0.223 30.4)
- Relative luminance: 0.1596
- Nearest named color: Angry Tomato (#d82029, Δ 1.958) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dc1a04

## Tints & shades

- Tints (toward white): #f51d05, #fa341e, #fb4b37, #fc6655, #fc7c6e, #fd9387, #fdaea5, #fec4be, #fedfdc, #fff6f5
- Shades (toward black): #c81804, #b41504, #a01303, #8c1103, #780e02, #640c02, #500902, #3c0701, #280501, #140200

## Harmonies

- Complementary: #04c6dc
- Analogous: #dc045b, #dc8604
- Triadic: #04dc1a, #1a04dc
- Split-complementary: #04dc86, #045bdc
- Tetradic: #5bdc04, #04c6dc, #8604dc

## Colors that go with #dc1a04

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dc1a04: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dc1a04 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #dc1a04 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dc1a04: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dc1a04 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and native Cybersecurity's brand system put Blue beside #dc1a04, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dc1a04: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #dc1a04 in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.01:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #af1504 (7.16:1)
- On black (#000000): 4.19:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e61b05 (4.52:1); AA: background → #f5f5f5 (4.59:1); AAA: text → #fc6655 (7.17:1)

## Brands using this color

- **Pinterest** — secondary #dd0e0e (Δ 0.793) — https://brandsweets.com/colors/brands/pinterest-com
- **MAC Cosmetics** — secondary #da1717 (Δ 0.929) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Formula 1** — secondary #e10600 (Δ 1.097) — https://brandsweets.com/colors/brands/formula1-com
- **State Farm** — primary #d62311 (Δ 1.176) — https://brandsweets.com/colors/brands/statefarm-com
- **Burger King** — primary #d62300 (Δ 1.243) — https://brandsweets.com/colors/brands/bk-com
- **McDonald's** — secondary #da291c (Δ 1.253) — https://brandsweets.com/colors/brands/mcdonalds-com
- **WWE** — secondary #e40707 (Δ 1.603) — https://brandsweets.com/colors/brands/wwe-com
- **Codecademy** — accent #dc2626 (Δ 1.642) — https://brandsweets.com/colors/brands/codecademy-com
- **Lenovo** — secondary #e1251b (Δ 1.657) — https://brandsweets.com/colors/brands/lenovo-com
- **Budweiser** — primary #dc041c (Δ 1.671) — https://brandsweets.com/colors/brands/budweiser-com
- **Toyota** — secondary #e10a1d (Δ 1.703) — https://brandsweets.com/colors/brands/toyota-com
- **M&M's** — secondary #d70100 (Δ 1.76) — https://brandsweets.com/colors/brands/mms-com
- **Lay's** — accent #df2027 (Δ 1.844) — https://brandsweets.com/colors/brands/lays-com
- **Netflix** — primary #e50914 (Δ 1.933) — https://brandsweets.com/colors/brands/netflix
- **Vodafone** — primary #e60000 (Δ 1.95) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.95) — https://brandsweets.com/colors/brands/vodafone-com
- **JBL** — secondary #df2d00 (Δ 1.993) — https://brandsweets.com/colors/brands/jbl-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dc1a04-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dc1a04" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.