# #dc182c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dc182c`
- RGB: rgb(220, 24, 44)
- HSL: hsl(354, 80%, 48%)
- OKLCH: oklch(0.571 0.221 24.6)
- Relative luminance: 0.1605
- Nearest named color: Angry Tomato (#d82029, Δ 0.932) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dc182c

## Tints & shades

- Tints (toward white): #e7273a, #ea3e4f, #ec5564, #ef6c79, #f1838e, #f49aa3, #f6b1b8, #f9c8cd, #fbdfe2, #fef6f7
- Shades (toward black): #ca1628, #b31424, #a11220, #8a0f1c, #770d18, #650b14, #4e0910, #3c070c, #250407, #120204

## Harmonies

- Complementary: #18dcc9
- Analogous: #dc188e, #dc6718
- Triadic: #2cdc18, #182cdc
- Split-complementary: #18dc67, #188edc
- Tetradic: #8edc18, #18dcc9, #6718dc

## Colors that go with #dc182c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dc182c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dc182c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dc182c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dc182c in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #dc182c, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dc182c: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #dc182c in 4 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dc182c: 18 real palettes, including Target : Expect More. Pay Less.'s brand system and Costco's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.99:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ae1323 (7.2:1)
- On black (#000000): 4.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e6192e (4.54:1); AA: background → #f5f5f5 (4.58:1); AAA: text → #ef6c79 (7.09:1)

## Brands using this color

- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 0.24) — https://brandsweets.com/colors/brands/target-com
- **Wells Fargo** — primary #d71e28 (Δ 1.075) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Lay's** — accent #df2027 (Δ 1.144) — https://brandsweets.com/colors/brands/lays-com
- **Budweiser** — primary #dc041c (Δ 1.242) — https://brandsweets.com/colors/brands/budweiser-com
- **Wendy's** — primary #dd1438 (Δ 1.289) — https://brandsweets.com/colors/brands/wendys-com
- **Toyota** — secondary #e10a1d (Δ 1.343) — https://brandsweets.com/colors/brands/toyota-com
- **Codecademy** — accent #dc2626 (Δ 1.383) — https://brandsweets.com/colors/brands/codecademy-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.558) — https://brandsweets.com/colors/brands/maccosmetics-com
- **KFC** — primary #e4002b (Δ 1.575) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.575) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.575) — https://brandsweets.com/colors/brands/nascar-com
- **Pinterest** — primary #e40424 (Δ 1.578) — https://brandsweets.com/colors/brands/pinterest-com
- **Walgreens** — primary #e31836 (Δ 1.704) — https://brandsweets.com/colors/brands/walgreens-com
- **Costco** — primary #e31837 (Δ 1.762) — https://brandsweets.com/colors/brands/costco-com
- **Pinterest** — secondary #dd0e0e (Δ 1.793) — https://brandsweets.com/colors/brands/pinterest-com
- **Burberry** — secondary #d5151f (Δ 1.8) — https://brandsweets.com/colors/brands/burberry-com
- **Pinterest** — accent #e60023 (Δ 1.948) — https://brandsweets.com/colors/brands/pinterest-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dc182c-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dc182c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.