# #dc1826

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dc1826`
- RGB: rgb(220, 24, 38)
- HSL: hsl(356, 80%, 48%)
- OKLCH: oklch(0.57 0.222 25.9)
- Relative luminance: 0.1601
- Nearest named color: Angry Tomato (#d82029, Δ 0.806) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dc1826

## Tints & shades

- Tints (toward white): #e72734, #ea3e4a, #ec555f, #ef6c75, #f1838a, #f49aa0, #f6b1b6, #f9c8cb, #fbdfe1, #fef6f6
- Shades (toward black): #ca1622, #b3141e, #a1121b, #8a0f17, #770d14, #650b11, #4e090d, #3c070a, #250406, #120203

## Harmonies

- Complementary: #18dccf
- Analogous: #dc1887, #dc6d18
- Triadic: #26dc18, #1826dc
- Split-complementary: #18dc6d, #1887dc
- Tetradic: #87dc18, #18dccf, #6d18dc

## Colors that go with #dc1826

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dc1826: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dc1826 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dc1826: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Wired (https://brandsweets.com/colors/brands/wired-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dc1826 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #dc1826, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dc1826: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #dc1826 in 4 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dc1826: 18 real palettes, including Target : Expect More. Pay Less.'s brand system and McDonald's's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Netflix (https://brandsweets.com/colors/brands/netflix), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ae131e (7.21:1)
- On black (#000000): 4.2:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e61927 (4.53:1); AA: background → #f5f5f5 (4.58:1); AAA: text → #ef6c75 (7.07:1)

## Brands using this color

- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 0.635) — https://brandsweets.com/colors/brands/target-com
- **Budweiser** — primary #dc041c (Δ 0.931) — https://brandsweets.com/colors/brands/budweiser-com
- **Wells Fargo** — primary #d71e28 (Δ 0.954) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Lay's** — accent #df2027 (Δ 0.963) — https://brandsweets.com/colors/brands/lays-com
- **Toyota** — secondary #e10a1d (Δ 1.064) — https://brandsweets.com/colors/brands/toyota-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.079) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Codecademy** — accent #dc2626 (Δ 1.121) — https://brandsweets.com/colors/brands/codecademy-com
- **Pinterest** — secondary #dd0e0e (Δ 1.306) — https://brandsweets.com/colors/brands/pinterest-com
- **Pinterest** — primary #e40424 (Δ 1.541) — https://brandsweets.com/colors/brands/pinterest-com
- **Burberry** — secondary #d5151f (Δ 1.583) — https://brandsweets.com/colors/brands/burberry-com
- **KFC** — primary #e4002b (Δ 1.728) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.728) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.728) — https://brandsweets.com/colors/brands/nascar-com
- **McDonald's** — secondary #da291c (Δ 1.738) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Wendy's** — primary #dd1438 (Δ 1.792) — https://brandsweets.com/colors/brands/wendys-com
- **Formula 1** — secondary #e10600 (Δ 1.845) — https://brandsweets.com/colors/brands/formula1-com
- **Pinterest** — accent #e60023 (Δ 1.911) — https://brandsweets.com/colors/brands/pinterest-com
- **Netflix** — primary #e50914 (Δ 1.919) — https://brandsweets.com/colors/brands/netflix
- **Lenovo** — secondary #e1251b (Δ 1.95) — https://brandsweets.com/colors/brands/lenovo-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dc1826-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dc1826" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.