# #dc1304

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dc1304`
- RGB: rgb(220, 19, 4)
- HSL: hsl(4, 96%, 44%)
- OKLCH: oklch(0.566 0.226 29.8)
- Relative luminance: 0.1569
- Nearest named color: Angry Tomato (#d82029, Δ 1.904) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dc1304

## Tints & shades

- Tints (toward white): #f51505, #fa2d1e, #fb4437, #fc6055, #fc786e, #fd8f87, #fdaba5, #fec2be, #fededc, #fff6f5
- Shades (toward black): #c81104, #b40f04, #a00e03, #8c0c03, #780a02, #640902, #500702, #3c0501, #280301, #140200

## Harmonies

- Complementary: #04cedc
- Analogous: #dc0462, #dc7f04
- Triadic: #04dc13, #1304dc
- Split-complementary: #04dc7f, #0462dc
- Tetradic: #62dc04, #04cedc, #7f04dc

## Colors that go with #dc1304

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dc1304: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dc1304 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #dc1304 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dc1304: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dc1304 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #dc1304, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dc1304: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #dc1304 in 4 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.07:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #af0f04 (7.26:1)
- On black (#000000): 4.14:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb1405 (4.63:1); AA: background → #f2f2f2 (4.53:1); AAA: text → #fc655a (7.15:1)

## Brands using this color

- **Pinterest** — secondary #dd0e0e (Δ 0.471) — https://brandsweets.com/colors/brands/pinterest-com
- **MAC Cosmetics** — secondary #da1717 (Δ 0.746) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Formula 1** — secondary #e10600 (Δ 0.962) — https://brandsweets.com/colors/brands/formula1-com
- **State Farm** — primary #d62311 (Δ 1.308) — https://brandsweets.com/colors/brands/statefarm-com
- **Budweiser** — primary #dc041c (Δ 1.351) — https://brandsweets.com/colors/brands/budweiser-com
- **Burger King** — primary #d62300 (Δ 1.426) — https://brandsweets.com/colors/brands/bk-com
- **M&M's** — secondary #d70100 (Δ 1.432) — https://brandsweets.com/colors/brands/mms-com
- **Toyota** — secondary #e10a1d (Δ 1.551) — https://brandsweets.com/colors/brands/toyota-com
- **WWE** — secondary #e40707 (Δ 1.563) — https://brandsweets.com/colors/brands/wwe-com
- **McDonald's** — secondary #da291c (Δ 1.564) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Codecademy** — accent #dc2626 (Δ 1.798) — https://brandsweets.com/colors/brands/codecademy-com
- **Burberry** — secondary #d5151f (Δ 1.826) — https://brandsweets.com/colors/brands/burberry-com
- **Netflix** — primary #e50914 (Δ 1.897) — https://brandsweets.com/colors/brands/netflix
- **Lay's** — accent #df2027 (Δ 1.907) — https://brandsweets.com/colors/brands/lays-com
- **Vodafone** — primary #e60000 (Δ 1.915) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.915) — https://brandsweets.com/colors/brands/vodafone-com
- **Lenovo** — secondary #e1251b (Δ 1.917) — https://brandsweets.com/colors/brands/lenovo-com
- **Wells Fargo** — primary #d71e28 (Δ 1.919) — https://brandsweets.com/colors/brands/wellsfargo-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dc1304-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dc1304" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.