# #dc090d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dc090d`
- RGB: rgb(220, 9, 13)
- HSL: hsl(359, 92%, 45%)
- OKLCH: oklch(0.564 0.228 28.6)
- Relative luminance: 0.1544
- Nearest named color: Angry Tomato (#d82029, Δ 1.731) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dc090d

## Tints & shades

- Tints (toward white): #f50a0e, #f6282b, #f74043, #f8595b, #f97678, #fa8e90, #fba7a8, #fcbfc0, #fedddd, #fff5f5
- Shades (toward black): #c9080c, #b5080a, #a20709, #8e0608, #7a0507, #620406, #4e0305, #3b0203, #270202, #140101

## Harmonies

- Complementary: #09dcd9
- Analogous: #dc0976, #dc6f09
- Triadic: #0ddc09, #090ddc
- Split-complementary: #09dc6f, #0976dc
- Tetradic: #76dc09, #09dcd9, #6f09dc

## Colors that go with #dc090d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dc090d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #dc090d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Behance (https://brandsweets.com/colors/brands/behance-net), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #dc090d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #dc090d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #dc090d in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #dc090d, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #dc090d: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dc090d: 18 real palettes, including State Farm's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.14:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b0070a (7.29:1)
- On black (#000000): 4.09:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #eb0a0e (4.58:1); AA: background → #f0f0f0 (4.51:1); AAA: text → #f9676a (7.18:1)

## Brands using this color

- **Pinterest** — secondary #dd0e0e (Δ 0.318) — https://brandsweets.com/colors/brands/pinterest-com
- **MAC Cosmetics** — secondary #da1717 (Δ 0.638) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Budweiser** — primary #dc041c (Δ 0.819) — https://brandsweets.com/colors/brands/budweiser-com
- **Formula 1** — secondary #e10600 (Δ 1.054) — https://brandsweets.com/colors/brands/formula1-com
- **M&M's** — secondary #d70100 (Δ 1.217) — https://brandsweets.com/colors/brands/mms-com
- **Toyota** — secondary #e10a1d (Δ 1.314) — https://brandsweets.com/colors/brands/toyota-com
- **Burberry** — secondary #d5151f (Δ 1.531) — https://brandsweets.com/colors/brands/burberry-com
- **State Farm** — primary #d62311 (Δ 1.601) — https://brandsweets.com/colors/brands/statefarm-com
- **WWE** — secondary #e40707 (Δ 1.63) — https://brandsweets.com/colors/brands/wwe-com
- **Wells Fargo** — primary #d71e28 (Δ 1.701) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Burger King** — primary #d62300 (Δ 1.836) — https://brandsweets.com/colors/brands/bk-com
- **Ferrari** — primary #d40000 (Δ 1.836) — https://brandsweets.com/colors/brands/ferrari-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.857) — https://brandsweets.com/colors/brands/target-com
- **Netflix** — primary #e50914 (Δ 1.882) — https://brandsweets.com/colors/brands/netflix
- **Lay's** — accent #df2027 (Δ 1.883) — https://brandsweets.com/colors/brands/lays-com
- **Codecademy** — accent #dc2626 (Δ 1.898) — https://brandsweets.com/colors/brands/codecademy-com
- **McDonald's** — secondary #da291c (Δ 1.902) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Vodafone** — primary #e60000 (Δ 1.984) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 1.984) — https://brandsweets.com/colors/brands/vodafone-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dc090d-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dc090d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.