# #db7448

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#db7448`
- RGB: rgb(219, 116, 72)
- HSL: hsl(18, 67%, 57%)
- OKLCH: oklch(0.668 0.142 42.9)
- Relative luminance: 0.2802
- Nearest named color: Terracotta (#e2725b, Δ 2.676) — https://brandsweets.com/colors/terracotta
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/db7448

## Tints & shades

- Tints (toward white): #de8159, #e28e6a, #e59b7b, #e8a88c, #ecb8a1, #f0c5b2, #f3d2c3, #f7dfd4, #faece5, #fdf9f6
- Shades (toward black): #d76433, #c45627, #af4d23, #99431e, #843a1a, #6a2f15, #552511, #401c0d, #261108, #110703

## Harmonies

- Complementary: #48afdb
- Analogous: #db4865, #dbbd48
- Triadic: #48db74, #7448db
- Split-complementary: #48dbbd, #4865db
- Tetradic: #65db48, #48afdb, #bd48db

## Colors that go with #db7448

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #db7448 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Dusk (https://brandsweets.com/palettes/cool#dusk), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #db7448: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Hermès (https://brandsweets.com/colors/brands/hermes-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Harley-Davidson (https://brandsweets.com/colors/brands/harley-davidson-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #db7448 in 7 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Sketch's brand system and Readymag's brand system put Blue beside #db7448, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #db7448 in 4 real palettes, including Kiln and Coffee Bar, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Woodsmoke and Coffee Bar put Champagne beside #db7448, as that palette's text colour. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #db7448: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #db7448: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), JBL (https://brandsweets.com/colors/brands/jbl-com). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.18:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c05426 (4.63:1); AA: background → #292929 (4.57:1); AAA: text → #913f1d (7.16:1)
- On black (#000000): 6.6:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #dd7e55 (7.19:1)

## Brands using this color

- **Anthropic** — primary #d97757 (Δ 1.52) — https://brandsweets.com/colors/brands/anthropic
- **Anthropic** — accent #d97757 (Δ 1.52) — https://brandsweets.com/colors/brands/anthropic
- **OktaOkta on YoutubeOkta on XOkta on LinkedIn** — secondary #e27133 (Δ 1.981) — https://brandsweets.com/colors/brands/okta-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/db7448-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#db7448" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.