# #db3987

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#db3987`
- RGB: rgb(219, 57, 135)
- HSL: hsl(331, 69%, 54%)
- OKLCH: oklch(0.61 0.208 356)
- Relative luminance: 0.1974
- Nearest named color: Beetroot Purple (#d33376, Δ 2.926) — https://brandsweets.com/colors/beetroot-purple
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/db3987

## Tints & shades

- Tints (toward white): #de4a91, #e2609e, #e571a9, #e986b6, #ec98c0, #efa9cb, #f3bed8, #f6d0e2, #fae5ef, #fdf6fa
- Shades (toward black): #d3277a, #be236e, #a81f61, #931b55, #7d1748, #67133c, #520f2f, #3c0b23, #270716, #11030a

## Harmonies

- Complementary: #39db8c
- Analogous: #db39d8, #db3b39
- Triadic: #87db39, #3987db
- Split-complementary: #39db3b, #39d8db
- Tetradic: #d8db39, #39db8c, #3b39db

## Colors that go with #db3987

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #db3987: 6 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #db3987 in 5 real palettes, including Tabloid and Night Market, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Night Market (https://brandsweets.com/palettes/vivid#night-market), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/gold
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #db3987 in 5 real palettes, including Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #db3987 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #db3987 in 6 real palettes, including Dunkin''s brand system and Airbnb's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Airbnb (https://brandsweets.com/colors/brands/airbnb), AliExpress (https://brandsweets.com/colors/brands/aliexpress-com), Todoist (https://brandsweets.com/colors/brands/todoist-com). — https://brandsweets.com/colors/taupe
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #db3987 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #db3987: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Marvel's brand system and MLB's brand system put Midnight Blue beside #db3987, as the supporting colour. Seen in: Marvel (https://brandsweets.com/colors/brands/marvel-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.24:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d82c7f (4.58:1); AA: background → #0f0f0f (4.52:1); AAA: text → #a41e5f (7.17:1)
- On black (#000000): 4.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e571a9 (7.27:1)

## Brands using this color

- **Ubisoft** — secondary #e43381 (Δ 1.9) — https://brandsweets.com/colors/brands/ubisoft-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/db3987-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#db3987" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.