# #dac449

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dac449`
- RGB: rgb(218, 196, 73)
- HSL: hsl(51, 66%, 57%)
- OKLCH: oklch(0.817 0.142 99)
- Relative luminance: 0.5487
- Nearest named color: Aurora (#ebd147, Δ 4.376) — https://brandsweets.com/colors/aurora
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dac449

## Tints & shades

- Tints (toward white): #ddc95a, #e1cf6b, #e4d47c, #e8da8d, #ece1a2, #efe6b3, #f3ecc4, #f6f1d5, #faf7e6, #fdfcf7
- Shades (toward black): #d5bd34, #c3ab28, #ae9924, #98861f, #83741b, #6a5d16, #554b11, #3f380d, #262208, #110f03

## Harmonies

- Complementary: #495fda
- Analogous: #da7c49, #a7da49
- Triadic: #49dac4, #c449da
- Split-complementary: #49a7da, #7c49da
- Tetradic: #49da7c, #495fda, #da49a7

## Colors that go with #dac449

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dac449: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Coastal (https://brandsweets.com/palettes/cool#coastal), Disney (https://brandsweets.com/colors/brands/disney-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #dac449: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Prime Video (https://brandsweets.com/colors/brands/primevideo-com). — https://brandsweets.com/colors/deepskyblue
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #dac449 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #dac449, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #dac449: 6 real palettes, including Blueprint and Ahrefs's brand system, as the supporting colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #dac449 in 8 real palettes, including McDonald's's brand system and Tabloid, as the supporting colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Diner (https://brandsweets.com/palettes/vivid#diner), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #dac449 in 4 real palettes, including Farmers Market and Miro's brand system, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Miro (https://brandsweets.com/colors/brands/miro-com), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dac449: 11 real palettes, including Wikipedia's brand system and Walmart's brand system, as the supporting colour. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.75:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #83741b (4.69:1); AA: background → #4f4f4f (4.67:1); AAA: text → #615614 (7.37:1); AAA: background → #333333 (7.2:1)
- On black (#000000): 11.97:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Wired** — accent #e0c04e (Δ 1.506) — https://brandsweets.com/colors/brands/wired-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dac449-c4c29c-4eaadf-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dac449" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.