# #daa7dd

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#daa7dd`
- RGB: rgb(218, 167, 221)
- HSL: hsl(297, 44%, 76%)
- OKLCH: oklch(0.793 0.093 324.6)
- Relative luminance: 0.4776
- Nearest named color: plum (#dda0dd, Δ 1.751) — https://brandsweets.com/colors/plum
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/daa7dd

## Tints & shades

- Tints (toward white): #ddaee0, #e0b6e2, #e5c1e7, #e8c8ea, #ebcfec, #eed7ef, #f1def2, #f6e9f6, #f9f0f9, #fcf8fc
- Shades (toward black): #cf8dd3, #c473c9, #b856bd, #a743ad, #8e3993, #752f79, #5d255f, #401a42, #271028, #0e060f

## Harmonies

- Complementary: #aadda7
- Analogous: #bfa7dd, #dda7c4
- Triadic: #dddaa7, #a7ddda
- Split-complementary: #c4dda7, #a7ddbf
- Tetradic: #ddbfa7, #aadda7, #a7c4dd

## Colors that go with #daa7dd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #daa7dd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Dark Sea Green** #8fbc8f [harmony, pool: complementary] — Dark Sea Green sits directly opposite #daa7dd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/darkseagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #daa7dd in 4 real palettes, including Casper Sleep's brand system and Cartier's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), JBL (https://brandsweets.com/colors/brands/jbl-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Railway's brand system and Lavender Haze put Midnight Blue beside #daa7dd, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #daa7dd: 7 real palettes, including Macaron and Calendly's brand system, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Calendly (https://brandsweets.com/colors/brands/calendly-com), Nursery (https://brandsweets.com/palettes/light#nursery), Crypto.com (https://brandsweets.com/colors/brands/crypto-com). — https://brandsweets.com/colors/powderblue
- **Slate Gray** #708090 [pool] — 8 real palettes, including Midnight Luxe and Graphite Mono put Slate Gray beside #daa7dd, as the supporting colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #daa7dd in 16 real palettes, including Blossom and Macaron, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Dark Khaki** #bdb76b [harmony, pool: split] — Dark Khaki is a split-complement of #daa7dd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.99:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #b44bb9 (4.52:1); AA: background → #474747 (4.67:1); AAA: text → #87368c (7.15:1); AAA: background → #2b2b2b (7.12:1)
- On black (#000000): 10.55:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/daa7dd-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#daa7dd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.