# #daa71b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#daa71b`
- RGB: rgb(218, 167, 27)
- HSL: hsl(44, 78%, 48%)
- OKLCH: oklch(0.755 0.149 85.5)
- Relative luminance: 0.4262
- Nearest named color: goldenrod (#daa520, Δ 0.588) — https://brandsweets.com/colors/goldenrod
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/daa71b

## Tints & shades

- Tints (toward white): #e5b32a, #e7bb40, #eac357, #edcb6e, #f0d384, #f3db9b, #f5e3b2, #f8ecc9, #fbf4df, #fefcf6
- Shades (toward black): #c89919, #b18816, #9f7a14, #886811, #765a0f, #644d0c, #4d3b0a, #3b2d07, #241c04, #120e02

## Harmonies

- Complementary: #1b4eda
- Analogous: #da471b, #adda1b
- Triadic: #1bdaa7, #a71bda
- Split-complementary: #1badda, #471bda
- Tetradic: #1bda47, #1b4eda, #da1bad

## Colors that go with #daa71b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #daa71b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #daa71b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: split] — Deep Sky Blue is a split-complement of #daa71b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Learning App (https://brandsweets.com/palettes/playful#learning-app), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/deepskyblue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #daa71b: 5 real palettes, including Open House and Paper & Pine, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Coastal (https://brandsweets.com/palettes/cool#coastal), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Midnight Luxe put Champagne beside #daa71b, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #daa71b in 7 real palettes, including Tequila Sunrise and Retro Pop, as the lead colour. Seen in: Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Burger King (https://brandsweets.com/colors/brands/bk-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #daa71b in 5 real palettes, including Farmers Market and Forest Floor, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #daa71b: 9 real palettes, including Open House and Gopro's brand system, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Gopro (https://brandsweets.com/colors/brands/gopro-com), Campus (https://brandsweets.com/palettes/friendly#campus), Amazon (https://brandsweets.com/colors/brands/amazon-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #916f12 (4.68:1); AA: background → #424242 (4.56:1); AAA: text → #6d530d (7.26:1); AAA: background → #242424 (7.04:1)
- On black (#000000): 9.52:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Open House** (clean, cool, modern) — #2f6690, #8fa3b8, #e3a72f, #ffffff, #1b2a41 — Steel blue for trust, warm gold for the sold moment — an approachable brokerage that still feels established. — tool: https://brandsweets.com/palettes/new/2f6690-8fa3b8-e3a72f-ffffff-1b2a41 — collection: https://brandsweets.com/palettes/clean

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/daa71b-c4be9c-62b1cb-2b2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#daa71b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.