# #da95d4

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da95d4`
- RGB: rgb(218, 149, 212)
- HSL: hsl(305, 48%, 72%)
- OKLCH: oklch(0.758 0.116 329.7)
- Relative luminance: 0.4115
- Nearest named color: plum (#dda0dd, Δ 2.739) — https://brandsweets.com/colors/plum
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/da95d4

## Tints & shades

- Tints (toward white): #dea1d9, #e1a8dc, #e4b4e0, #e7bbe3, #ebc6e8, #efd2ed, #f2d9f0, #f6e5f4, #f8ecf7, #fcf7fc
- Shades (toward black): #d17bc9, #c760bf, #bf4ab6, #aa3ca1, #8f3288, #75296f, #5b2056, #441840, #2a0f27, #0f050e

## Harmonies

- Complementary: #95da9b
- Analogous: #bd95da, #da95b2
- Triadic: #d4da95, #95d4da
- Split-complementary: #b2da95, #95dabd
- Tetradic: #dabd95, #95da9b, #95b2da

## Colors that go with #da95d4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #da95d4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Railway's brand system and Lavender Haze put Midnight Blue beside #da95d4, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #da95d4: 4 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Calendly (https://brandsweets.com/colors/brands/calendly-com). — https://brandsweets.com/colors/powderblue
- **Taupe** #483c32 [pool] — Taupe is paired with #da95d4 in 6 real palettes, including Blossom and Meadow, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Macaron (https://brandsweets.com/palettes/light#macaron), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Dark Sea Green** #8fbc8f [harmony: complementary] — Dark Sea Green sits directly opposite #da95d4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkseagreen
- **Dark Khaki** #bdb76b [harmony, pool: split] — Dark Khaki is a split-complement of #da95d4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #da95d4 in 3 real palettes, including Meadow and Supabase's brand system, as the lead colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Seafoam** #93e9be [pool] — 3 real palettes, including Blossom and Supabase's brand system put Seafoam beside #da95d4, as the supporting colour. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Supabase (https://brandsweets.com/colors/brands/supabase), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/seafoam

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.28:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bd42b3 (4.57:1); AA: background → #404040 (4.56:1); AAA: text → #8f3288 (7.05:1); AAA: background → #212121 (7.08:1)
- On black (#000000): 9.23:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da95d4-c19fba-8ccb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da95d4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.