# #da90bb

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da90bb`
- RGB: rgb(218, 144, 187)
- HSL: hsl(325, 50%, 71%)
- OKLCH: oklch(0.741 0.105 344.2)
- Relative luminance: 0.3844
- Nearest named color: Exotic Lilac (#d198b5, Δ 2.729) — https://brandsweets.com/colors/exotic-lilac
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/da90bb

## Tints & shades

- Tints (toward white): #de9cc2, #e0a3c7, #e4afce, #e8bad5, #ecc6dc, #eecde1, #f2d9e8, #f6e4ef, #f9ecf3, #fcf7fa
- Shades (toward black): #d175ab, #c95e9d, #c1448c, #a8387a, #913069, #772856, #5c1f42, #41162f, #2a0e1e, #0f050b

## Harmonies

- Complementary: #90daaf
- Analogous: #d490da, #da9096
- Triadic: #bbda90, #90bbda
- Split-complementary: #96da90, #90dad4
- Tetradic: #dad490, #90daaf, #9096da

## Colors that go with #da90bb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #da90bb: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Dark Sea Green** #8fbc8f [harmony, pool: complementary] — Dark Sea Green sits directly opposite #da90bb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/darkseagreen
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Lavender Haze and Casper Sleep's brand system put Midnight Blue beside #da90bb, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #da90bb: 5 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Stone (https://brandsweets.com/palettes/neutral#stone). — https://brandsweets.com/colors/powderblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #da90bb: 4 real palettes, including Polaroid and Garden Wedding, as the supporting colour. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/sage-green
- **Slate Gray** #708090 [pool] — 7 real palettes, including Graphite and Midnight Luxe put Slate Gray beside #da90bb, as the supporting colour. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Greige (https://brandsweets.com/palettes/neutral#greige), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #da90bb in 17 real palettes, including Meadow and Blossom, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom), Macaron (https://brandsweets.com/palettes/light#macaron), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Crimson** #dc143c [pool] — Crimson is paired with #da90bb in 3 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.42:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c2478f (4.57:1); AA: background → #3b3b3b (4.63:1); AAA: text → #95326c (7.12:1); AAA: background → #1c1c1c (7.05:1)
- On black (#000000): 8.69:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da90bb-c19faf-69cb62-2d1f21-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da90bb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.