# #da74e2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da74e2`
- RGB: rgb(218, 116, 226)
- HSL: hsl(296, 65%, 67%)
- OKLCH: oklch(0.713 0.186 324.6)
- Relative luminance: 0.3289
- Nearest named color: orchid (#da70d6, Δ 1.79) — https://brandsweets.com/colors/orchid
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/da74e2

## Tints & shades

- Tints (toward white): #de81e4, #e18de7, #e49aea, #e8a7ec, #ecb7f0, #efc4f3, #f3d1f5, #f6ddf8, #f9eafb, #fdf7fd
- Shades (toward black): #d45bdc, #cc3dd6, #bf2bca, #a725b1, #902097, #741a7a, #5c1561, #440f48, #28092a, #100411

## Harmonies

- Complementary: #7be274
- Analogous: #a474e2, #e274b2
- Triadic: #e2da74, #74e2da
- Split-complementary: #b2e274, #74e2a4
- Tetradic: #e2a474, #7be274, #74b2e2

## Colors that go with #da74e2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [harmony, pool: complementary] — Emerald Green sits directly opposite #da74e2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #da74e2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #da74e2: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #da74e2 in 3 real palettes, including Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #da74e2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #da74e2 in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Sand** #c2b280 [harmony: triadic] — Sand completes a triad with #da74e2 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/sand
- **Pale Violet Red** #db7093 [harmony: analogous] — Pale Violet Red is #da74e2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/palevioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c32cce (4.59:1); AA: background → #333333 (4.56:1); AAA: text → #94219c (7.1:1); AAA: background → #0d0d0d (7.01:1)
- On black (#000000): 7.58:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da74e2-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da74e2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.