# #da72da

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da72da`
- RGB: rgb(218, 114, 218)
- HSL: hsl(300, 58%, 65%)
- OKLCH: oklch(0.707 0.182 327.3)
- Relative luminance: 0.32
- Nearest named color: orchid (#da70d6, Δ 0.644) — https://brandsweets.com/colors/orchid
- Moods: warm
- Page: https://brandsweets.com/colors/da72da

## Tints & shades

- Tints (toward white): #dd7edd, #e18ee1, #e49ae4, #e7a6e7, #ecb6ec, #efc3ef, #f2cff2, #f5dbf5, #faebfa, #fdf7fd
- Shades (toward black): #d35ad3, #cd42cd, #bd32bd, #a52ca5, #8d258d, #711e71, #591859, #401140, #280b28, #100410

## Harmonies

- Complementary: #72da72
- Analogous: #a672da, #da72a6
- Triadic: #dada72, #72dada
- Split-complementary: #a6da72, #72daa6
- Tetradic: #daa672, #72da72, #72a6da

## Colors that go with #da72da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #da72da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #da72da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #da72da: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #da72da in 3 real palettes, including Obsidian's brand system and Meadow, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Taupe** #483c32 [pool] — Taupe is paired with #da72da in 3 real palettes, including Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Dark Sea Green** #8fbc8f [harmony: split] — Dark Sea Green is a split-complement of #da72da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkseagreen
- **Gold** #ffd700 [pool] — Gold shows up next to #da72da in two real palettes: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom's brand system and Night Market, as the supporting colour. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/gold
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #da72da in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.84:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c133c1 (4.66:1); AA: background → #303030 (4.65:1); AAA: text → #912791 (7.23:1); AAA: background → #080808 (7.06:1)
- On black (#000000): 7.4:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da72da-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da72da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.