# #da67da

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da67da`
- RGB: rgb(218, 103, 218)
- HSL: hsl(300, 61%, 63%)
- OKLCH: oklch(0.692 0.199 327.5)
- Relative luminance: 0.2967
- Nearest named color: orchid (#da70d6, Δ 2.06) — https://brandsweets.com/colors/orchid
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/da67da

## Tints & shades

- Tints (toward white): #de78de, #e184e1, #e594e5, #e8a1e8, #ecb1ec, #efbdef, #f3cef3, #f6daf6, #faeafa, #fdf7fd
- Shades (toward black): #d44ed4, #ce36ce, #b92db9, #a027a0, #8c228c, #731c73, #5a165a, #421042, #290a29, #100410

## Harmonies

- Complementary: #67da67
- Analogous: #a167da, #da67a1
- Triadic: #dada67, #67dada
- Split-complementary: #a1da67, #67daa1
- Tetradic: #daa167, #67da67, #67a1da

## Colors that go with #da67da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #da67da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #da67da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Dark Sea Green** #8fbc8f [harmony: split] — Dark Sea Green is a split-complement of #da67da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkseagreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #da67da: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: analogous] — Medium Purple is #da67da's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/mediumpurple
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #da67da in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #da67da in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #da67da — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c530c5 (4.56:1); AA: background → #2b2b2b (4.67:1); AAA: text → #942494 (7.14:1)
- On black (#000000): 6.93:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #db6bdb (7.14:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da67da-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da67da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.