# #da62ea

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da62ea`
- RGB: rgb(218, 98, 234)
- HSL: hsl(293, 76%, 65%)
- OKLCH: oklch(0.694 0.22 322.8)
- Relative luminance: 0.2958
- Nearest named color: Bubblegum Baby Girl (#cc55ee, Δ 3.883) — https://brandsweets.com/colors/bubblegum-baby-girl
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/da62ea

## Tints & shades

- Tints (toward white): #dd6feb, #e181ee, #e48ff0, #e89cf2, #ecaef4, #efbcf6, #f2c9f8, #f5d7f9, #fae9fc, #fdf6fe
- Shades (toward black): #d347e6, #cd2ce2, #be1dd3, #a519b8, #8d159d, #71117e, #590d63, #410a48, #28062d, #100212

## Harmonies

- Complementary: #72ea62
- Analogous: #9662ea, #ea62b6
- Triadic: #eada62, #62eada
- Split-complementary: #b6ea62, #62ea96
- Tetradic: #ea9662, #72ea62, #62b6ea

## Colors that go with #da62ea

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #da62ea on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #da62ea: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #da62ea: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #da62ea: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: analogous] — Medium Purple is #da62ea's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/mediumpurple
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #da62ea in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #da62ea in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Peru** #cd853f [harmony: triadic] — Peru completes a triad with #da62ea — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c61edc (4.55:1); AA: background → #2b2b2b (4.66:1); AAA: text → #9517a6 (7.12:1)
- On black (#000000): 6.92:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #db66ea (7.1:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da62ea-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da62ea" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.