# #da588c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da588c`
- RGB: rgb(218, 88, 140)
- HSL: hsl(336, 64%, 60%)
- OKLCH: oklch(0.642 0.17 358.1)
- Relative luminance: 0.2378
- Nearest named color: Flirty Rose (#d65e93, Δ 1.403) — https://brandsweets.com/colors/flirty-rose
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/da588c

## Tints & shades

- Tints (toward white): #de6897, #e279a3, #e486ac, #e896b7, #eca7c3, #efb8ce, #f3c9da, #f6d5e2, #f9e6ee, #fdf7f9
- Shades (toward black): #d53f7b, #cd2d6d, #b42760, #9f2354, #861d47, #6d183a, #58132f, #3f0e21, #2a0916, #110409

## Harmonies

- Complementary: #58daa6
- Analogous: #da58cd, #da6558
- Triadic: #8cda58, #588cda
- Split-complementary: #58da65, #58cdda
- Tetradic: #cdda58, #58daa6, #6558da

## Colors that go with #da588c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #da588c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Lido (https://brandsweets.com/palettes/vivid#lido), Audi (https://brandsweets.com/colors/brands/audi-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #da588c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Crimson** #dc143c [pool] — Crimson is paired with #da588c in 4 real palettes, including Snyk's brand system and Redfin's brand system, as the supporting colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #da588c: 5 real palettes, including Maybelline's brand system and Target : Expect More. Pay Less.'s brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #da588c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: DuckDuckGo (https://brandsweets.com/colors/brands/duckduckgo-com), Sourcegraph (https://brandsweets.com/colors/brands/sourcegraph-com), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #da588c in 4 real palettes, including Ubisoft's brand system and Roblox's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #da588c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #da588c in 10 real palettes, including Dunkin''s brand system and Airbnb's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Airbnb (https://brandsweets.com/colors/brands/airbnb), Zed (https://brandsweets.com/colors/brands/zed-dev), Raycast (https://brandsweets.com/colors/brands/raycast). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.65:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d33675 (4.61:1); AA: background → #1f1f1f (4.52:1); AAA: text → #a32457 (7.13:1)
- On black (#000000): 5.76:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e0719d (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da588c-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da588c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.