# #da53f9

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da53f9`
- RGB: rgb(218, 83, 249)
- HSL: hsl(289, 93%, 65%)
- OKLCH: oklch(0.686 0.253 319.6)
- Relative luminance: 0.2793
- Nearest named color: Flaming Flamingo (#dd55ff, Δ 1.054) — https://brandsweets.com/colors/flaming-flamingo
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/da53f9

## Tints & shades

- Tints (toward white): #dd62f9, #e275fa, #e584fb, #e893fb, #eca6fc, #efb5fc, #f2c4fd, #f6d3fd, #fae6fe, #fdf5ff
- Shades (toward black): #d435f8, #ce18f7, #be08e7, #a607ca, #8e06ac, #71058a, #59046c, #41034f, #290231, #100114

## Harmonies

- Complementary: #71f953
- Analogous: #8753f9, #f953c4
- Triadic: #f9da53, #53f9da
- Split-complementary: #c4f953, #53f987
- Tetradic: #f98753, #71f953, #53c4f9

## Colors that go with #da53f9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lime Green** #32cd32 [harmony: complementary] — Lime Green sits directly opposite #da53f9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/limegreen
- **Medium Sea Green** #3cb371 [harmony: split] — Medium Sea Green is a split-complement of #da53f9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumseagreen
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #da53f9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #da53f9: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony: triadic] — Light Sea Green completes a triad with #da53f9 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/lightseagreen
- **Crimson** #dc143c [pool] — Crimson is paired with #da53f9 in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Lime** #00ff00 [pool] — Lime is paired with #da53f9 in Laser, as the lead colour. Seen in: Laser (https://brandsweets.com/palettes/vivid#laser). — https://brandsweets.com/colors/lime
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #da53f9 in Loom's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.19:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c209ec (4.62:1); AA: background → #292929 (4.56:1); AAA: text → #9206b1 (7.28:1)
- On black (#000000): 6.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #dd62f9 (7.19:1)

## Brands using this color

- **Form Builder with AI Automation** — secondary #d258fe (Δ 1.729) — https://brandsweets.com/colors/brands/typeform-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da53f9-be9fc1-a8cb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da53f9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.