# #da4e5c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da4e5c`
- RGB: rgb(218, 78, 92)
- HSL: hsl(354, 65%, 58%)
- OKLCH: oklch(0.617 0.175 18.1)
- Relative luminance: 0.2113
- Nearest named color: Aphrodisiac (#e35a63, Δ 3.032) — https://brandsweets.com/colors/aphrodisiac
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/da4e5c

## Tints & shades

- Tints (toward white): #dd5f6c, #e1707b, #e4818b, #e8929a, #eba2aa, #efb3b9, #f3c4c9, #f6d5d8, #fae6e8, #fdf7f7
- Shades (toward black): #d53949, #c62a3a, #b12533, #97202c, #821c26, #6d1720, #541218, #3f0d12, #26080b, #110405

## Harmonies

- Complementary: #4edacc
- Analogous: #da4ea2, #da864e
- Triadic: #5cda4e, #4e5cda
- Split-complementary: #4eda86, #4ea2da
- Tetradic: #a2da4e, #4edacc, #864eda

## Colors that go with #da4e5c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #da4e5c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Alpine (https://brandsweets.com/palettes/cool#alpine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #da4e5c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Audi (https://brandsweets.com/colors/brands/audi-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [harmony, pool: triadic] — Dodger Blue completes a triad with #da4e5c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Figma (https://brandsweets.com/colors/brands/figma), Replit (https://brandsweets.com/colors/brands/replit), Databricks (https://brandsweets.com/colors/brands/databricks-com). — https://brandsweets.com/colors/dodgerblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #da4e5c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #da4e5c in 7 real palettes, including Google's brand system and McDonald's's brand system, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Ember (https://brandsweets.com/palettes/bold#ember). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Dunkin''s brand system and Monzo's brand system put Blue beside #da4e5c, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #da4e5c: 6 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Tide (https://brandsweets.com/colors/brands/tide-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #da4e5c: 20 real palettes, including Costco's brand system and Postman's brand system, as the supporting colour. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), Postman (https://brandsweets.com/colors/brands/postman-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.02:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d63d4d (4.53:1); AA: background → #141414 (4.58:1); AAA: text → #a82431 (7.09:1)
- On black (#000000): 5.23:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e2747f (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da4e5c-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da4e5c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.