# #da40e7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da40e7`
- RGB: rgb(218, 64, 231)
- HSL: hsl(295, 78%, 58%)
- OKLCH: oklch(0.658 0.259 324.6)
- Relative luminance: 0.2434
- Nearest named color: Bubblegum Baby Girl (#cc55ee, Δ 3.789) — https://brandsweets.com/colors/bubblegum-baby-girl
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/da40e7

## Tints & shades

- Tints (toward white): #dd53ea, #e165ec, #e477ee, #e889f0, #eb9bf3, #efadf5, #f3bff7, #f6d2f9, #fae4fc, #fdf6fe
- Shades (toward black): #d52ae5, #c61ad5, #b118bf, #9714a3, #82118d, #6d0f76, #540b5b, #3f0844, #260529, #110212

## Harmonies

- Complementary: #4ee740
- Analogous: #8640e7, #e740a2
- Triadic: #e7da40, #40e7da
- Split-complementary: #a2e740, #40e786
- Tetradic: #e78640, #4ee740, #40a2e7

## Colors that go with #da40e7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #da40e7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #da40e7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #da40e7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #da40e7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [pool] — Crimson is paired with #da40e7 in two real palettes: Snyk's brand system and The Ordinary's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #da40e7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #da40e7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue
- **Medium Purple** #9370db [harmony: analogous] — Medium Purple is #da40e7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumpurple

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.58:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c61ad5 (4.66:1); AA: background → #1f1f1f (4.61:1); AAA: text → #9714a3 (7.13:1)
- On black (#000000): 5.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e060eb (7.04:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da40e7-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da40e7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.