# #da252b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da252b`
- RGB: rgb(218, 37, 43)
- HSL: hsl(358, 71%, 50%)
- OKLCH: oklch(0.573 0.213 26.1)
- Relative luminance: 0.164
- Nearest named color: Angry Tomato (#d82029, Δ 0.681) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/da252b

## Tints & shades

- Tints (toward white): #de3b40, #e15155, #e46266, #e8787c, #ec8e91, #efa3a6, #f3b9bb, #f6cbcc, #fae0e1, #fef6f7
- Shades (toward black): #c42127, #b31e23, #9d1b1f, #8c181c, #761417, #601013, #4e0d0f, #390a0b, #270708, #110303

## Harmonies

- Complementary: #25dad4
- Analogous: #da2586, #da7925
- Triadic: #2bda25, #252bda
- Split-complementary: #25da79, #2586da
- Tetradic: #86da25, #25dad4, #7925da

## Colors that go with #da252b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #da252b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #da252b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), WWE (https://brandsweets.com/colors/brands/wwe-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #da252b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #da252b in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and Doordash's brand system put Blue beside #da252b, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #da252b: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #da252b in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #da252b: 18 real palettes, including Target : Expect More. Pay Less.'s brand system and McDonald's's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.91:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #aa1d22 (7.22:1)
- On black (#000000): 4.28:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #dc3238 (4.56:1); AA: background → #f7f7f7 (4.58:1); AAA: text → #e77377 (7.12:1)

## Brands using this color

- **Codecademy** — accent #dc2626 (Δ 0.628) — https://brandsweets.com/colors/brands/codecademy-com
- **Lay's** — accent #df2027 (Δ 0.966) — https://brandsweets.com/colors/brands/lays-com
- **Wells Fargo** — primary #d71e28 (Δ 0.977) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.237) — https://brandsweets.com/colors/brands/target-com
- **McDonald's** — secondary #da291c (Δ 1.306) — https://brandsweets.com/colors/brands/mcdonalds-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.462) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Budweiser** — primary #dc041c (Δ 1.763) — https://brandsweets.com/colors/brands/budweiser-com
- **Toyota** — secondary #e10a1d (Δ 1.765) — https://brandsweets.com/colors/brands/toyota-com
- **Lenovo** — secondary #e1251b (Δ 1.814) — https://brandsweets.com/colors/brands/lenovo-com
- **Pinterest** — secondary #dd0e0e (Δ 1.863) — https://brandsweets.com/colors/brands/pinterest-com
- **Burberry** — secondary #d5151f (Δ 1.879) — https://brandsweets.com/colors/brands/burberry-com
- **State Farm** — primary #d62311 (Δ 1.884) — https://brandsweets.com/colors/brands/statefarm-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da252b-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da252b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.