# #da2316

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da2316`
- RGB: rgb(218, 35, 22)
- HSL: hsl(4, 82%, 47%)
- OKLCH: oklch(0.571 0.217 29.6)
- Relative luminance: 0.1617
- Nearest named color: Angry Tomato (#d82029, Δ 1.487) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/da2316

## Tints & shades

- Tints (toward white): #e92e20, #eb4337, #ee594f, #f06f66, #f38982, #f59f99, #f7b5b0, #f9cbc7, #fce0df, #fef6f6
- Shades (toward black): #c82014, #b01c11, #9e1910, #8b160e, #79130c, #610f0a, #4f0d08, #3c0a06, #250604, #130302

## Harmonies

- Complementary: #16cdda
- Analogous: #da166b, #da8516
- Triadic: #16da23, #2316da
- Split-complementary: #16da85, #166bda
- Tetradic: #6bda16, #16cdda, #8516da

## Colors that go with #da2316

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #da2316: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #da2316 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #da2316 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #da2316: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #da2316 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Doordash's brand system and Tim Hortons's brand system put Blue beside #da2316, as the accent. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #da2316: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #da2316 in 5 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.96:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ac1b11 (7.19:1)
- On black (#000000): 4.23:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e32416 (4.53:1); AA: background → #f5f5f5 (4.55:1); AAA: text → #f06f66 (7.17:1)

## Brands using this color

- **McDonald's** — secondary #da291c (Δ 0.561) — https://brandsweets.com/colors/brands/mcdonalds-com
- **State Farm** — primary #d62311 (Δ 0.857) — https://brandsweets.com/colors/brands/statefarm-com
- **MAC Cosmetics** — secondary #da1717 (Δ 0.932) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Codecademy** — accent #dc2626 (Δ 1.098) — https://brandsweets.com/colors/brands/codecademy-com
- **Burger King** — primary #d62300 (Δ 1.165) — https://brandsweets.com/colors/brands/bk-com
- **Pinterest** — secondary #dd0e0e (Δ 1.215) — https://brandsweets.com/colors/brands/pinterest-com
- **Lenovo** — secondary #e1251b (Δ 1.508) — https://brandsweets.com/colors/brands/lenovo-com
- **Lay's** — accent #df2027 (Δ 1.551) — https://brandsweets.com/colors/brands/lays-com
- **Wells Fargo** — primary #d71e28 (Δ 1.598) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Formula 1** — secondary #e10600 (Δ 1.682) — https://brandsweets.com/colors/brands/formula1-com
- **Foot Locker** — secondary #d12e20 (Δ 1.781) — https://brandsweets.com/colors/brands/footlocker-com
- **Svelte** — primary #d43008 (Δ 1.8) — https://brandsweets.com/colors/brands/svelte-dev
- **Svelte** — secondary #d43008 (Δ 1.8) — https://brandsweets.com/colors/brands/svelte-dev
- **Budweiser** — primary #dc041c (Δ 1.803) — https://brandsweets.com/colors/brands/budweiser-com
- **Toyota** — secondary #e10a1d (Δ 1.861) — https://brandsweets.com/colors/brands/toyota-com
- **Burberry** — secondary #d5151f (Δ 1.882) — https://brandsweets.com/colors/brands/burberry-com
- **JBL** — secondary #df2d00 (Δ 1.91) — https://brandsweets.com/colors/brands/jbl-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da2316-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da2316" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.