# #da1695

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da1695`
- RGB: rgb(218, 22, 149)
- HSL: hsl(321, 82%, 47%)
- OKLCH: oklch(0.593 0.24 348.6)
- Relative luminance: 0.1765
- Nearest named color: Benevolent Pink (#dd1188, Δ 2.113) — https://brandsweets.com/colors/benevolent-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/da1695

## Tints & shades

- Tints (toward white): #e920a3, #eb37ac, #ee4fb6, #f066c0, #f382cb, #f599d5, #f7b0de, #f9c7e8, #fcdff2, #fef6fb
- Shades (toward black): #c81489, #b01179, #9e106c, #8b0e5f, #790c53, #610a43, #4f0836, #3c0629, #250419, #13020d

## Harmonies

- Complementary: #16da5a
- Analogous: #bd16da, #da1633
- Triadic: #95da16, #1695da
- Split-complementary: #33da16, #16dabd
- Tetradic: #dabd16, #16da5a, #1633da

## Colors that go with #da1695

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #da1695: 4 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #da1695 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #da1695: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #da1695: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Dark Cyan** #008b8b [harmony: split] — Dark Cyan is a split-complement of #da1695: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkcyan
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #da1695's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Gold** #ffd700 [pool] — Gold shows up next to #da1695 in two real palettes: Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/gold
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #da1695 in two real palettes: Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.64:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a71172 (7.08:1)
- On black (#000000): 4.53:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ef61be (7.12:1)

## Brands using this color

- **The Ordinary** — accent #dc049b (Δ 1.273) — https://brandsweets.com/colors/brands/theordinary-com
- **NYX Cosmetics** — accent #e0008c (Δ 1.808) — https://brandsweets.com/colors/brands/nyxcosmetics-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da1695-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da1695" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.