# #da109a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da109a`
- RGB: rgb(218, 16, 154)
- HSL: hsl(319, 86%, 46%)
- OKLCH: oklch(0.593 0.245 346.8)
- Relative luminance: 0.1761
- Nearest named color: Aphroditean Fuchsia (#dd14ab, Δ 2.609) — https://brandsweets.com/colors/aphroditean-fuchsia
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/da109a

## Tints & shades

- Tints (toward white): #ee17a9, #ef2eb2, #f14bbd, #f362c5, #f57ace, #f792d7, #f9aae0, #fbc6ea, #fddef3, #fef6fc
- Shades (toward black): #c70f8d, #b40e7f, #9d0c6f, #8a0a61, #770954, #640746, #510639, #390428, #26031b, #13010d

## Harmonies

- Complementary: #10da50
- Analogous: #b510da, #da1035
- Triadic: #9ada10, #109ada
- Split-complementary: #35da10, #10dab5
- Tetradic: #dab510, #10da50, #1035da

## Colors that go with #da109a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #da109a: 4 real palettes, including Maybelline's brand system and Hasbro's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #da109a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #da109a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Dark Cyan** #008b8b [harmony: split] — Dark Cyan is a split-complement of #da109a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkcyan
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #da109a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #da109a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #da109a in two real palettes: Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Tomato** #ff6347 [pool] — Two real palettes: Sunset Boulevard and Night Market put Tomato beside #da109a, as the lead colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.64:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a60c75 (7.17:1)
- On black (#000000): 4.52:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f359c2 (7.02:1)

## Brands using this color

- **The Ordinary** — accent #dc049b (Δ 0.518) — https://brandsweets.com/colors/brands/theordinary-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da109a-c19fb2-74cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da109a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.