# #da101b

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da101b`
- RGB: rgb(218, 16, 27)
- HSL: hsl(357, 86%, 46%)
- OKLCH: oklch(0.563 0.224 27.2)
- Relative luminance: 0.1536
- Nearest named color: Angry Tomato (#d82029, Δ 1.132) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/da101b

## Tints & shades

- Tints (toward white): #ee1721, #ef2e38, #f14b53, #f3626a, #f57a80, #f79297, #f9aaae, #fbc6c9, #fddedf, #fef6f6
- Shades (toward black): #c70f18, #b40e16, #9d0c13, #8a0a11, #77090e, #64070c, #51060a, #390407, #260305, #130102

## Harmonies

- Complementary: #10dad0
- Analogous: #da107f, #da6b10
- Triadic: #1bda10, #101bda
- Split-complementary: #10da6b, #107fda
- Tetradic: #7fda10, #10dad0, #6b10da

## Colors that go with #da101b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #da101b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #da101b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), WWE (https://brandsweets.com/colors/brands/wwe-com), Behance (https://brandsweets.com/colors/brands/behance-net), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #da101b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #da101b in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #da101b, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #da101b: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #da101b in 4 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #da101b: 17 real palettes, including Target : Expect More. Pay Less.'s brand system and State Farm's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.16:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #af0d15 (7.26:1)
- On black (#000000): 4.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e8111c (4.53:1); AA: background → #f0f0f0 (4.53:1); AAA: text → #f4676e (7.01:1)

## Brands using this color

- **MAC Cosmetics** — secondary #da1717 (Δ 0.512) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Budweiser** — primary #dc041c (Δ 0.517) — https://brandsweets.com/colors/brands/budweiser-com
- **Pinterest** — secondary #dd0e0e (Δ 0.842) — https://brandsweets.com/colors/brands/pinterest-com
- **Burberry** — secondary #d5151f (Δ 0.98) — https://brandsweets.com/colors/brands/burberry-com
- **Wells Fargo** — primary #d71e28 (Δ 1.051) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.327) — https://brandsweets.com/colors/brands/target-com
- **M&M's** — secondary #d70100 (Δ 1.341) — https://brandsweets.com/colors/brands/mms-com
- **Toyota** — secondary #e10a1d (Δ 1.39) — https://brandsweets.com/colors/brands/toyota-com
- **State Farm** — primary #d62311 (Δ 1.565) — https://brandsweets.com/colors/brands/statefarm-com
- **Formula 1** — secondary #e10600 (Δ 1.63) — https://brandsweets.com/colors/brands/formula1-com
- **Codecademy** — accent #dc2626 (Δ 1.681) — https://brandsweets.com/colors/brands/codecademy-com
- **Lay's** — accent #df2027 (Δ 1.715) — https://brandsweets.com/colors/brands/lays-com
- **Ferrari** — primary #d40000 (Δ 1.821) — https://brandsweets.com/colors/brands/ferrari-com
- **McDonald's** — secondary #da291c (Δ 1.858) — https://brandsweets.com/colors/brands/mcdonalds-com
- **Burger King** — primary #d62300 (Δ 1.977) — https://brandsweets.com/colors/brands/bk-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da101b-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da101b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.