# #da0b2a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da0b2a`
- RGB: rgb(218, 11, 42)
- HSL: hsl(351, 90%, 45%)
- OKLCH: oklch(0.563 0.224 24.1)
- Relative luminance: 0.1531
- Nearest named color: Angry Tomato (#d82029, Δ 1.222) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/da0b2a

## Tints & shades

- Tints (toward white): #f20d2f, #f42a48, #f5425d, #f65a72, #f8778b, #f9909f, #faa8b4, #fcc0c9, #fddde2, #fef5f7
- Shades (toward black): #c70a27, #b30923, #a0081f, #8d071b, #790618, #610513, #4e040f, #3a030b, #270208, #130104

## Harmonies

- Complementary: #0bdabb
- Analogous: #da0b92, #da540b
- Triadic: #2ada0b, #0b2ada
- Split-complementary: #0bda54, #0b92da
- Tetradic: #92da0b, #0bdabb, #540bda

## Colors that go with #da0b2a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #da0b2a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #da0b2a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), WWE (https://brandsweets.com/colors/brands/wwe-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #da0b2a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Honda (https://brandsweets.com/colors/brands/honda-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #da0b2a in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #da0b2a, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #da0b2a: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #da0b2a: 16 real palettes, including Target : Expect More. Pay Less.'s brand system and Costco's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #da0b2a: 5 real palettes, including Databricks's brand system and Google's brand system, as the accent. Seen in: Databricks (https://brandsweets.com/colors/brands/databricks-com), Google (https://brandsweets.com/colors/brands/google-com), Replit (https://brandsweets.com/colors/brands/replit), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.17:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b30923 (7.05:1)
- On black (#000000): 4.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e90c2d (4.56:1); AA: background → #f0f0f0 (4.54:1); AAA: text → #f7647a (7.06:1)

## Brands using this color

- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 0.665) — https://brandsweets.com/colors/brands/target-com
- **Budweiser** — primary #dc041c (Δ 1.057) — https://brandsweets.com/colors/brands/budweiser-com
- **Wells Fargo** — primary #d71e28 (Δ 1.136) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Burberry** — secondary #d5151f (Δ 1.416) — https://brandsweets.com/colors/brands/burberry-com
- **Wendy's** — primary #dd1438 (Δ 1.476) — https://brandsweets.com/colors/brands/wendys-com
- **Cartier** — accent #d50032 (Δ 1.551) — https://brandsweets.com/colors/brands/cartier-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.661) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Toyota** — secondary #e10a1d (Δ 1.736) — https://brandsweets.com/colors/brands/toyota-com
- **Five Guys** — secondary #d21033 (Δ 1.803) — https://brandsweets.com/colors/brands/fiveguys-com
- **Pinterest** — secondary #dd0e0e (Δ 1.923) — https://brandsweets.com/colors/brands/pinterest-com
- **Lay's** — accent #df2027 (Δ 1.934) — https://brandsweets.com/colors/brands/lays-com
- **Tim Hortons** — secondary #d0142c (Δ 1.956) — https://brandsweets.com/colors/brands/timhortons-com
- **KFC** — primary #e4002b (Δ 1.964) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.964) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.964) — https://brandsweets.com/colors/brands/nascar-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da0b2a-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da0b2a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.