# #da0774

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da0774`
- RGB: rgb(218, 7, 116)
- HSL: hsl(329, 94%, 44%)
- OKLCH: oklch(0.577 0.232 359.9)
- Relative luminance: 0.1632
- Nearest named color: Benevolent Pink (#dd1188, Δ 3.001) — https://brandsweets.com/colors/benevolent-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/da0774

## Tints & shades

- Tints (toward white): #f20781, #f82090, #f9399c, #fa57ab, #fb70b7, #fb88c4, #fca6d3, #fdbfdf, #fedcee, #fff5fa
- Shades (toward black): #c60669, #b2065f, #9e0554, #8b044a, #77043f, #630335, #4f022a, #3b0220, #280115, #14010b

## Harmonies

- Complementary: #07da6d
- Analogous: #d607da, #da070a
- Triadic: #74da07, #0774da
- Split-complementary: #0ada07, #07dad6
- Tetradic: #dad607, #07da6d, #070ada

## Colors that go with #da0774

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #da0774: 11 real palettes, including Ulta Beauty's brand system and Chase's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #da0774 in 5 real palettes, including Tabloid and Tequila Sunrise, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Lay's (https://brandsweets.com/colors/brands/lays-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold
- **Midnight Blue** #191970 [pool] — 4 real palettes, including MLB's brand system and Nintendo's brand system put Midnight Blue beside #da0774, as the lead colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #da0774 in 7 real palettes, including Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #da0774: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #da0774 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #da0774 in 10 real palettes, including Dunkin''s brand system and AliExpress's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), AliExpress (https://brandsweets.com/colors/brands/aliexpress-com), AT&T (https://brandsweets.com/colors/brands/att-com), New Balance (https://brandsweets.com/colors/brands/newbalance-com). — https://brandsweets.com/colors/taupe
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #da0774: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.93:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ad055c (7.11:1)
- On black (#000000): 4.26:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e40779 (4.61:1); AA: background → #f5f5f5 (4.52:1); AAA: text → #fa57ab (7.02:1)

## Brands using this color

- **T-Mobile** — accent #e20074 (Δ 1.58) — https://brandsweets.com/colors/brands/t-mobile-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da0774-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da0774" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.