# #da072a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da072a`
- RGB: rgb(218, 7, 42)
- HSL: hsl(350, 94%, 44%)
- OKLCH: oklch(0.562 0.225 23.9)
- Relative luminance: 0.1522
- Nearest named color: Angry Tomato (#d82029, Δ 1.357) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/da072a

## Tints & shades

- Tints (toward white): #f2072f, #f82044, #f93959, #fa5772, #fb7087, #fb889b, #fca6b4, #fdbfc9, #fedce2, #fff5f7
- Shades (toward black): #c60626, #b20622, #9e051e, #8b041b, #770417, #630313, #4f020f, #3b020b, #280108, #140104

## Harmonies

- Complementary: #07dab7
- Analogous: #da0793, #da4d07
- Triadic: #2ada07, #072ada
- Split-complementary: #07da4d, #0793da
- Tetradic: #93da07, #07dab7, #4d07da

## Colors that go with #da072a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #da072a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), IHG (https://brandsweets.com/colors/brands/ihg-com), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #da072a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), WWE (https://brandsweets.com/colors/brands/wwe-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #da072a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Honda (https://brandsweets.com/colors/brands/honda-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #da072a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #da072a in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #da072a, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #da072a: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #da072a: 16 real palettes, including Target : Expect More. Pay Less.'s brand system and Costco's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Costco (https://brandsweets.com/colors/brands/costco-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.19:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b20622 (7.14:1)
- On black (#000000): 4.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e9072d (4.53:1); AA: background → #f0f0f0 (4.56:1); AAA: text → #fa617a (7.06:1)

## Brands using this color

- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 0.777) — https://brandsweets.com/colors/brands/target-com
- **Budweiser** — primary #dc041c (Δ 1.104) — https://brandsweets.com/colors/brands/budweiser-com
- **Wells Fargo** — primary #d71e28 (Δ 1.257) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Cartier** — accent #d50032 (Δ 1.459) — https://brandsweets.com/colors/brands/cartier-com
- **Burberry** — secondary #d5151f (Δ 1.466) — https://brandsweets.com/colors/brands/burberry-com
- **Wendy's** — primary #dd1438 (Δ 1.498) — https://brandsweets.com/colors/brands/wendys-com
- **Five Guys** — secondary #d21033 (Δ 1.754) — https://brandsweets.com/colors/brands/fiveguys-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.757) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Toyota** — secondary #e10a1d (Δ 1.808) — https://brandsweets.com/colors/brands/toyota-com
- **Tim Hortons** — secondary #d0142c (Δ 1.935) — https://brandsweets.com/colors/brands/timhortons-com
- **KFC** — primary #e4002b (Δ 1.994) — https://brandsweets.com/colors/brands/kfc-com
- **KFC** — secondary #e4002b (Δ 1.994) — https://brandsweets.com/colors/brands/kfc-com
- **NASCAR** — secondary #e4002b (Δ 1.994) — https://brandsweets.com/colors/brands/nascar-com
- **Pinterest** — secondary #dd0e0e (Δ 1.999) — https://brandsweets.com/colors/brands/pinterest-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da072a-c49c9e-62cb87-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da072a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.