# #da01cc

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da01cc`
- RGB: rgb(218, 1, 204)
- HSL: hsl(304, 99%, 43%)
- OKLCH: oklch(0.615 0.277 331.9)
- Relative luminance: 0.1929
- Nearest named color: Awkward Purple (#d208cc, Δ 1.567) — https://brandsweets.com/colors/awkward-purple
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/da01cc

## Tints & shades

- Tints (toward white): #f901e8, #fe16ee, #fe34f1, #fe4df2, #fe6cf4, #fe85f6, #ffa4f8, #ffbdfa, #ffdbfc, #fff5fe
- Shades (toward black): #c601b9, #b201a6, #9d0193, #890180, #7a0172, #65015f, #51004c, #3d0039, #290026, #140013

## Harmonies

- Complementary: #01da10
- Analogous: #7c01da, #da015f
- Triadic: #ccda01, #01ccda
- Split-complementary: #5fda01, #01da7c
- Tetradic: #da7c01, #01da10, #015fda

## Colors that go with #da01cc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #da01cc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #da01cc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #da01cc: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #da01cc: 3 real palettes, including Hasbro's brand system and Maybelline's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #da01cc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [pool] — Crimson is paired with #da01cc in two real palettes: The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #da01cc — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #da01cc: JetBrains's brand system, as the supporting colour. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.32:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d501c7 (4.51:1); AA: background → #0a0a0a (4.58:1); AAA: text → #a20198 (7.01:1)
- On black (#000000): 4.86:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #fe39f1 (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da01cc-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da01cc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.