# #da018e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#da018e`
- RGB: rgb(218, 1, 142)
- HSL: hsl(321, 99%, 43%)
- OKLCH: oklch(0.585 0.243 350.6)
- Relative luminance: 0.1688
- Nearest named color: Benevolent Pink (#dd1188, Δ 1.533) — https://brandsweets.com/colors/benevolent-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/da018e

## Tints & shades

- Tints (toward white): #f901a2, #fe16ad, #fe34b7, #fe4dc0, #fe6ccb, #fe85d4, #ffa4df, #ffbde8, #ffdbf2, #fff5fb
- Shades (toward black): #c60181, #b20174, #9d0167, #890159, #7a014f, #650142, #510035, #3d0028, #29001a, #14000d

## Harmonies

- Complementary: #01da4d
- Analogous: #ba01da, #da0122
- Triadic: #8eda01, #018eda
- Split-complementary: #22da01, #01daba
- Tetradic: #daba01, #01da4d, #0122da

## Colors that go with #da018e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #da018e: 4 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #da018e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #da018e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #da018e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #da018e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Dark Cyan** #008b8b [harmony: split] — Dark Cyan is a split-complement of #da018e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkcyan
- **Gold** #ffd700 [pool] — Gold shows up next to #da018e in two real palettes: Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid). — https://brandsweets.com/colors/gold
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #da018e, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a7016d (7.32:1)
- On black (#000000): 4.38:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #df0192 (4.56:1); AA: background → #fafafa (4.6:1); AAA: text → #fe4dc0 (7.04:1)

## Brands using this color

- **NYX Cosmetics** — accent #e0008c (Δ 1.307) — https://brandsweets.com/colors/brands/nyxcosmetics-com
- **The Ordinary** — accent #dc049b (Δ 1.997) — https://brandsweets.com/colors/brands/theordinary-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/da018e-c19fb1-70cb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#da018e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.