# #d996cd

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d996cd`
- RGB: rgb(217, 150, 205)
- HSL: hsl(311, 47%, 72%)
- OKLCH: oklch(0.756 0.107 333.1)
- Relative luminance: 0.4097
- Nearest named color: plum (#dda0dd, Δ 2.993) — https://brandsweets.com/colors/plum
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/d996cd

## Tints & shades

- Tints (toward white): #dda1d2, #e0a9d6, #e4b4db, #e7bcdf, #ebc7e4, #efd2ea, #f1daed, #f6e5f2, #f8ecf6, #fcf8fb
- Shades (toward black): #d07cc0, #c662b4, #be4ba9, #a93d95, #8e337e, #742a67, #5a204f, #43183c, #290f24, #0f050d

## Harmonies

- Complementary: #96d9a2
- Analogous: #c496d9, #d996ab
- Triadic: #cdd996, #96cdd9
- Split-complementary: #abd996, #96d9c4
- Tetradic: #d9c496, #96d9a2, #96abd9

## Colors that go with #d996cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d996cd: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Dark Sea Green** #8fbc8f [harmony, pool: complementary] — Dark Sea Green sits directly opposite #d996cd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/darkseagreen
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Railway's brand system and Lavender Haze put Midnight Blue beside #d996cd, as the lead colour. Seen in: Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #d996cd: 6 real palettes, including Macaron and Nursery, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Nursery (https://brandsweets.com/palettes/light#nursery), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Calendly (https://brandsweets.com/colors/brands/calendly-com). — https://brandsweets.com/colors/powderblue
- **Slate Gray** #708090 [pool] — 5 real palettes, including Midnight Luxe and Graphite put Slate Gray beside #d996cd, as the supporting colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Graphite (https://brandsweets.com/palettes/technical#graphite), Greige (https://brandsweets.com/palettes/neutral#greige), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #d996cd in 13 real palettes, including Blossom and Meadow, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Macaron (https://brandsweets.com/palettes/light#macaron), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/taupe
- **Crimson** #dc143c [pool] — Crimson is paired with #d996cd in 3 real palettes, including Target : Expect More. Pay Less.'s brand system and Casper Sleep's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #d996cd in 3 real palettes, including Meadow and Supabase's brand system, as the lead colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.28:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bd47a7 (4.54:1); AA: background → #404040 (4.54:1); AAA: text → #8e337e (7.18:1); AAA: background → #212121 (7.05:1)
- On black (#000000): 9.19:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d996cd-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d996cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.