# #d9969d

A color — warm, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d9969d`
- RGB: rgb(217, 150, 157)
- HSL: hsl(354, 47%, 72%)
- OKLCH: oklch(0.741 0.081 12.3)
- Relative luminance: 0.39
- Nearest named color: Blush Bomb (#dd99aa, Δ 1.926) — https://brandsweets.com/colors/blush-bomb
- Moods: warm, light, clean
- Page: https://brandsweets.com/colors/d9969d

## Tints & shades

- Tints (toward white): #dda1a7, #e0a9ae, #e4b4b9, #e7bcc0, #ebc7ca, #efd2d5, #f1dadc, #f6e5e6, #f8eced, #fcf8f8
- Shades (toward black): #d07c84, #c6626c, #be4b57, #a93d48, #8e333c, #742a31, #5a2026, #43181d, #290f12, #0f0506

## Harmonies

- Complementary: #96d9d2
- Analogous: #d996be, #d9b196
- Triadic: #9dd996, #969dd9
- Split-complementary: #96d9b1, #96bed9
- Tetradic: #bed996, #96d9d2, #b196d9

## Colors that go with #d9969d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d9969d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Sky Blue** #87ceeb [harmony, pool: split] — Sky Blue is a split-complement of #d9969d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Pastel Pop (https://brandsweets.com/palettes/playful#pastel-pop), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Harbour (https://brandsweets.com/palettes/cool#harbour), Raycast (https://brandsweets.com/colors/brands/raycast). — https://brandsweets.com/colors/skyblue
- **Dark Sea Green** #8fbc8f [harmony, pool: complementary] — Dark Sea Green sits directly opposite #d9969d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/darkseagreen
- **Burlywood** #deb887 [pool] — Burlywood is paired with #d9969d in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #d9969d: 5 real palettes, including Clean Beauty and Paper & Pine, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Alpine (https://brandsweets.com/palettes/cool#alpine), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Darkroom put Champagne beside #d9969d, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #d9969d: 5 real palettes, including Bramble and Riverbed, as the supporting colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Bakery (https://brandsweets.com/palettes/warm#bakery), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #d9969d in 4 real palettes, including Casper Sleep's brand system and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.39:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c1535e (4.5:1); AA: background → #3d3d3d (4.55:1); AAA: text → #9a3741 (7.01:1); AAA: background → #1c1c1c (7.14:1)
- On black (#000000): 8.8:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d9969d-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d9969d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.