# #d978bd

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d978bd`
- RGB: rgb(217, 120, 189)
- HSL: hsl(317, 56%, 66%)
- OKLCH: oklch(0.702 0.147 339)
- Relative luminance: 0.3186
- Nearest named color: orchid (#da70d6, Δ 4.525) — https://brandsweets.com/colors/orchid
- Moods: warm
- Page: https://brandsweets.com/colors/d978bd

## Tints & shades

- Tints (toward white): #dc84c3, #e090c9, #e4a0d1, #e7abd6, #ebb7dc, #eec3e2, #f2cfe8, #f6dff0, #f9ebf5, #fdf7fb
- Shades (toward black): #d260b2, #cb48a6, #bb3595, #a32e82, #8b276f, #73215c, #5b1a49, #401233, #280b20, #10040d

## Harmonies

- Complementary: #78d993
- Analogous: #c478d9, #d9788d
- Triadic: #bdd978, #78bdd9
- Split-complementary: #8dd978, #78d9c4
- Tetradic: #d9c478, #78d993, #788dd9

## Colors that go with #d978bd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d978bd: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #d978bd in 5 real palettes, including Meadow and Blossom, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Blossom (https://brandsweets.com/palettes/light#blossom), Blush (https://brandsweets.com/palettes/light#blush), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Dark Sea Green** #8fbc8f [harmony: complementary] — Dark Sea Green sits directly opposite #d978bd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkseagreen
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #d978bd in 3 real palettes, including Netlify's brand system and Mercury's brand system, as the accent. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Sentry (https://brandsweets.com/colors/brands/sentry-io). — https://brandsweets.com/colors/lightskyblue
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #d978bd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Amber** #ffbf00 [pool] — Amber is paired with #d978bd in two real palettes: Gumroad's brand system and Beach Hut, as the accent. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #d978bd in two real palettes: Meadow and Obsidian's brand system, as the lead colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #d978bd in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.85:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #c83ca0 (4.56:1); AA: background → #303030 (4.63:1); AAA: text → #972b78 (7.16:1); AAA: background → #080808 (7.03:1)
- On black (#000000): 7.37:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d978bd-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d978bd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.