# #d974fb

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d974fb`
- RGB: rgb(217, 116, 251)
- HSL: hsl(285, 94%, 72%)
- OKLCH: oklch(0.725 0.209 316.9)
- Relative luminance: 0.3421
- Nearest named color: Illicit Purple (#bf77f6, Δ 4.47) — https://brandsweets.com/colors/illicit-purple
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/d974fb

## Tints & shades

- Tints (toward white): #dd83fb, #e08dfb, #e49cfc, #e7a6fc, #ebb5fd, #efc4fd, #f1cefd, #f6dcfe, #f8e6fe, #fcf5ff
- Shades (toward black): #d052fa, #c62ff9, #be12f8, #a907df, #8e06bc, #740599, #5a0477, #430359, #290236, #0f0114

## Harmonies

- Complementary: #96fb74
- Analogous: #9674fb, #fb74d9
- Triadic: #fbd974, #74fbd9
- Split-complementary: #d9fb74, #74fb96
- Tetradic: #fb9674, #96fb74, #74d9fb

## Colors that go with #d974fb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lime Green** #32cd32 [harmony: complementary] — Lime Green sits directly opposite #d974fb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/limegreen
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #d974fb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d974fb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: triadic] — Light Sea Green completes a triad with #d974fb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #d974fb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Cornflower Blue** #6495ed [harmony, pool: analogous] — Cornflower Blue is #d974fb's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #d974fb in two real palettes: Obsidian's brand system and Supabase's brand system, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #d974fb in two real palettes: Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.68:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #be12f8 (4.53:1); AA: background → #363636 (4.51:1); AAA: text → #8e06bc (7.24:1); AAA: background → #0f0f0f (7.16:1)
- On black (#000000): 7.84:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d974fb-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d974fb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.