# #d9738b

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d9738b`
- RGB: rgb(217, 115, 139)
- HSL: hsl(346, 57%, 65%)
- OKLCH: oklch(0.677 0.129 6.1)
- Relative luminance: 0.2888
- Nearest named color: palevioletred (#db7093, Δ 1.558) — https://brandsweets.com/colors/palevioletred
- Moods: warm
- Page: https://brandsweets.com/colors/d9738b

## Tints & shades

- Tints (toward white): #dc7f95, #e08fa2, #e49bac, #e7a7b6, #ebb7c3, #efc3cd, #f2cfd7, #f5dbe1, #faebee, #fdf7f8
- Shades (toward black): #d25b77, #cb4363, #bc3453, #a42d49, #8c263e, #701f32, #581827, #40121c, #280b12, #100407

## Harmonies

- Complementary: #73d9c1
- Analogous: #d973bd, #d98e73
- Triadic: #8bd973, #738bd9
- Split-complementary: #73d98e, #73bdd9
- Tetradic: #bdd973, #73d9c1, #8e73d9

## Colors that go with #d9738b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #d9738b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Alpine (https://brandsweets.com/palettes/cool#alpine), Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d9738b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido), Harbour (https://brandsweets.com/palettes/cool#harbour), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d9738b: 5 real palettes, including Target : Expect More. Pay Less.'s brand system and Dusk, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Postman (https://brandsweets.com/colors/brands/postman-com), Etsy (https://brandsweets.com/colors/brands/etsy-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Lavender Haze and Monzo's brand system put Midnight Blue beside #d9738b, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Railway (https://brandsweets.com/colors/brands/railway-app). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 5 real palettes, including Lido and Crayon Box put Mustard Yellow beside #d9738b, as the accent. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Meadow (https://brandsweets.com/palettes/light#meadow), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #d9738b in 4 real palettes, including Zed's brand system and Roblox's brand system, as the supporting colour. Seen in: Zed (https://brandsweets.com/colors/brands/zed-dev), Roblox (https://brandsweets.com/colors/brands/roblox-com), OktaOkta on YoutubeOkta on XOkta on LinkedIn (https://brandsweets.com/colors/brands/okta-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #d9738b: 4 real palettes, including Resort and Polaroid, as the supporting colour. Seen in: Resort (https://brandsweets.com/palettes/light#resort), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Homestead (https://brandsweets.com/palettes/warm#homestead). — https://brandsweets.com/colors/sage-green
- **Taupe** #483c32 [pool] — Taupe is paired with #d9738b in 19 real palettes, including Blush and Resort, as the text colour against it. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Resort (https://brandsweets.com/palettes/light#resort), Zed (https://brandsweets.com/colors/brands/zed-dev), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.1:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cb4363 (4.64:1); AA: background → #2b2b2b (4.57:1); AAA: text → #a02c47 (7.13:1)
- On black (#000000): 6.78:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #da778e (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d9738b-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d9738b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.