# #d96dfd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d96dfd`
- RGB: rgb(217, 109, 253)
- HSL: hsl(285, 97%, 71%)
- OKLCH: oklch(0.717 0.222 316.9)
- Relative luminance: 0.3278
- Nearest named color: Flaming Flamingo (#dd55ff, Δ 4.196) — https://brandsweets.com/colors/flaming-flamingo
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/d96dfd

## Tints & shades

- Tints (toward white): #dd7cfd, #df86fd, #e396fd, #e7a5fe, #ebb4fe, #eebefe, #f2cdfe, #f6dcfe, #f8e6ff, #fcf5ff
- Shades (toward black): #d04afc, #c82cfc, #bf09fb, #a703dd, #9003bf, #75029c, #5b0279, #400155, #2a0137, #0f0014

## Harmonies

- Complementary: #91fd6d
- Analogous: #916dfd, #fd6dd9
- Triadic: #fdd96d, #6dfdd9
- Split-complementary: #d9fd6d, #6dfd91
- Tetradic: #fd916d, #91fd6d, #6dd9fd

## Colors that go with #d96dfd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lime Green** #32cd32 [harmony: complementary] — Lime Green sits directly opposite #d96dfd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/limegreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d96dfd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony, pool: triadic] — Light Sea Green completes a triad with #d96dfd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Medium Sea Green** #3cb371 [harmony: split] — Medium Sea Green is a split-complement of #d96dfd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumseagreen
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #d96dfd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Taupe** #483c32 [pool] — Taupe is paired with #d96dfd in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Goldenrod** #daa520 [harmony: triadic] — Goldenrod completes a triad with #d96dfd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/goldenrod
- **Hot Pink** #ff69b4 [harmony: analogous] — Hot Pink is #d96dfd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/hotpink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.78:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bf09fb (4.52:1); AA: background → #333333 (4.55:1); AAA: text → #9003bf (7.12:1); AAA: background → #0a0a0a (7.12:1)
- On black (#000000): 7.56:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d96dfd-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d96dfd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.