# #d968d4

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d968d4`
- RGB: rgb(217, 104, 212)
- HSL: hsl(303, 60%, 63%)
- OKLCH: oklch(0.689 0.191 329.1)
- Relative luminance: 0.2941
- Nearest named color: orchid (#da70d6, Δ 1.647) — https://brandsweets.com/colors/orchid
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d968d4

## Tints & shades

- Tints (toward white): #dd78d8, #e085dc, #e495e1, #e8a1e4, #ecb1e9, #efbeec, #f3cef1, #f6daf4, #faebf9, #fdf7fd
- Shades (toward black): #d350cd, #cd37c6, #b82eb1, #9f2899, #8b2386, #721d6e, #5a1656, #41103f, #290a27, #100410

## Harmonies

- Complementary: #68d96e
- Analogous: #a668d9, #d9689b
- Triadic: #d4d968, #68d4d9
- Split-complementary: #9bd968, #68d9a6
- Tetradic: #d9a668, #68d96e, #689bd9

## Colors that go with #d968d4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #d968d4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #d968d4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Dark Sea Green** #8fbc8f [harmony: split] — Dark Sea Green is a split-complement of #d968d4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkseagreen
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #d968d4: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: analogous] — Medium Purple is #d968d4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/mediumpurple
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #d968d4 in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #d968d4 in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — Two real palettes: Night Market and Sunset Boulevard put Tomato beside #d968d4, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c431bc (4.65:1); AA: background → #2b2b2b (4.64:1); AAA: text → #93258d (7.27:1)
- On black (#000000): 6.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #da6cd5 (7.09:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d968d4-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d968d4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.