# #d968b4

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d968b4`
- RGB: rgb(217, 104, 180)
- HSL: hsl(320, 60%, 63%)
- OKLCH: oklch(0.675 0.166 341.6)
- Relative luminance: 0.2795
- Nearest named color: Fading Love (#c973a2, Δ 4.778) — https://brandsweets.com/colors/fading-love
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d968b4

## Tints & shades

- Tints (toward white): #dd78bc, #e085c2, #e495ca, #e8a1d0, #ecb1d8, #efbede, #f3cee7, #f6daed, #faebf5, #fdf7fb
- Shades (toward black): #d350a7, #cd379b, #b82e8a, #9f2877, #8b2368, #721d56, #5a1643, #411031, #290a1f, #10040c

## Harmonies

- Complementary: #68d98e
- Analogous: #c668d9, #d9687b
- Triadic: #b4d968, #68b4d9
- Split-complementary: #7bd968, #68d9c6
- Tetradic: #d9c668, #68d98e, #687bd9

## Colors that go with #d968b4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony: complementary] — Cadet Blue sits directly opposite #d968b4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/cadetblue
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #d968b4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #d968b4: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #d968b4 in two real palettes: Target : Expect More. Pay Less.'s brand system and The Ordinary's brand system, as the lead colour. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d968b4: two real palettes: Target : Expect More. Pay Less.'s brand system and Maybelline's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com). — https://brandsweets.com/colors/denim
- **Light Sky Blue** #87cefa [pool] — Light Sky Blue is paired with #d968b4 in two real palettes: Sentry's brand system and Netlify's brand system, as the accent. Seen in: Sentry (https://brandsweets.com/colors/brands/sentry-io), Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightskyblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #d968b4 in two real palettes: Ubisoft's brand system and Loom's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #d968b4 in two real palettes: Meadow and Loom's brand system, as the text colour against it. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.19:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cd379b (4.55:1); AA: background → #292929 (4.57:1); AAA: text → #9b2774 (7.15:1)
- On black (#000000): 6.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #db70b8 (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d968b4-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d968b4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.