# #d963ee

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d963ee`
- RGB: rgb(217, 99, 238)
- HSL: hsl(291, 80%, 66%)
- OKLCH: oklch(0.696 0.222 321.4)
- Relative luminance: 0.2985
- Nearest named color: Flaming Flamingo (#dd55ff, Δ 3.644) — https://brandsweets.com/colors/flaming-flamingo
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/d963ee

## Tints & shades

- Tints (toward white): #dc71ef, #e07ef1, #e491f3, #e79ff4, #ebacf6, #eebaf7, #f2c8f9, #f6dafb, #f9e8fc, #fdf6fe
- Shades (toward black): #d247eb, #cb2ce8, #bb18d8, #a315bc, #8b12a1, #730f85, #5b0c6a, #400849, #28052e, #100212

## Harmonies

- Complementary: #78ee63
- Analogous: #9363ee, #ee63bd
- Triadic: #eed963, #63eed9
- Split-complementary: #bdee63, #63ee93
- Tetradic: #ee9363, #78ee63, #63bdee

## Colors that go with #d963ee

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Lime Green** #32cd32 [harmony: complementary] — Lime Green sits directly opposite #d963ee on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/limegreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #d963ee: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #d963ee: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #d963ee: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Medium Purple** #9370db [harmony, pool: analogous] — Medium Purple is #d963ee's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/mediumpurple
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #d963ee in two real palettes: Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #d963ee in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Peru** #cd853f [harmony: triadic] — Peru completes a triad with #d963ee — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.01:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c319e1 (4.62:1); AA: background → #2e2e2e (4.51:1); AAA: text → #9313aa (7.21:1)
- On black (#000000): 6.97:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #da68ee (7.2:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d963ee-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d963ee" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.