# #d95ed7

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d95ed7`
- RGB: rgb(217, 94, 215)
- HSL: hsl(301, 62%, 61%)
- OKLCH: oklch(0.678 0.209 328.2)
- Relative luminance: 0.2766
- Nearest named color: Barbiecore (#e15acb, Δ 2.312) — https://brandsweets.com/colors/barbiecore
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d95ed7

## Tints & shades

- Tints (toward white): #dd6edb, #e07bde, #e48be2, #e89ce6, #ecaceb, #efb9ee, #f2c9f2, #f6daf6, #f9e6f9, #fdf7fd
- Shades (toward black): #d345d1, #cf30cc, #b62bb3, #9d259b, #882087, #701a6e, #571456, #3e0f3d, #290a29, #110410

## Harmonies

- Complementary: #5ed960
- Analogous: #9e5ed9, #d95e99
- Triadic: #d7d95e, #5ed7d9
- Split-complementary: #99d95e, #5ed99e
- Tetradic: #d99e5e, #5ed960, #5e99d9

## Colors that go with #d95ed7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #d95ed7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Light Sea Green** #20b2aa [harmony, pool: split] — Light Sea Green is a split-complement of #d95ed7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d95ed7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #d95ed7 in two real palettes: Snyk's brand system and The Ordinary's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Medium Purple** #9370db [harmony, pool: analogous] — Medium Purple is #d95ed7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/mediumpurple
- **Tomato** #ff6347 [pool] — Two real palettes: Night Market and Sunset Boulevard put Tomato beside #d95ed7, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #d95ed7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #d95ed7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c62fc4 (4.56:1); AA: background → #292929 (4.53:1); AAA: text → #952393 (7.14:1)
- On black (#000000): 6.53:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #dc6ada (7.12:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d95ed7-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d95ed7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.