# #d943ea

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d943ea`
- RGB: rgb(217, 67, 234)
- HSL: hsl(294, 80%, 59%)
- OKLCH: oklch(0.661 0.258 323.5)
- Relative luminance: 0.2471
- Nearest named color: Bubblegum Baby Girl (#cc55ee, Δ 3.326) — https://brandsweets.com/colors/bubblegum-baby-girl
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/d943ea

## Tints & shades

- Tints (toward white): #dd55ec, #e168ee, #e47af0, #e88cf2, #ec9ff4, #eeacf6, #f2bff8, #f6d1fa, #f9e3fc, #fdf6fe
- Shades (toward black): #d52ce8, #c918dc, #b416c5, #9b13aa, #861093, #6d0d77, #580b60, #3f0845, #2a052e, #110212

## Harmonies

- Complementary: #54ea43
- Analogous: #8643ea, #ea43a7
- Triadic: #ead943, #43ead9
- Split-complementary: #a7ea43, #43ea86
- Tetradic: #ea8643, #54ea43, #43a7ea

## Colors that go with #d943ea

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #d943ea on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d943ea: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Light Sea Green** #20b2aa [harmony: split] — Light Sea Green is a split-complement of #d943ea: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/lightseagreen
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #d943ea: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Dark Goldenrod** #b8860b [harmony: triadic] — Dark Goldenrod completes a triad with #d943ea — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/darkgoldenrod
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #d943ea — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue
- **Medium Purple** #9370db [harmony: analogous] — Medium Purple is #d943ea's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumpurple
- **Crimson** #dc143c [pool] — Crimson is paired with #d943ea in Snyk's brand system, as the lead colour. Seen in: Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.53:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c918dc (4.52:1); AA: background → #212121 (4.56:1); AAA: text → #9712a5 (7.13:1)
- On black (#000000): 5.94:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e063ee (7.19:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d943ea-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d943ea" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.