# #d930a9

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d930a9`
- RGB: rgb(217, 48, 169)
- HSL: hsl(317, 69%, 52%)
- OKLCH: oklch(0.613 0.232 342.4)
- Relative luminance: 0.1973
- Nearest named color: Aphroditean Fuchsia (#dd14ab, Δ 2.248) — https://brandsweets.com/colors/aphroditean-fuchsia
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d930a9

## Tints & shades

- Tints (toward white): #dd46b2, #e057b9, #e46cc2, #e77ec9, #eb93d2, #efa9db, #f2bae2, #f6d0eb, #f9e1f2, #fdf6fb
- Shades (toward black): #cb259c, #b5218b, #a41e7e, #8e1a6d, #79165d, #63124c, #4e0e3c, #3c0b2e, #27071e, #11030d

## Harmonies

- Complementary: #30d960
- Analogous: #b430d9, #d93055
- Triadic: #a9d930, #30a9d9
- Split-complementary: #55d930, #30d9b4
- Tetradic: #d9b430, #30d960, #3055d9

## Colors that go with #d930a9

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #d930a9 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d930a9: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #d930a9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Dark Cyan** #008b8b [harmony: split] — Dark Cyan is a split-complement of #d930a9: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkcyan
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #d930a9's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d930a9: two real palettes: Maybelline's brand system and Hasbro's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — Two real palettes: Night Market and Sunset Boulevard put Tomato beside #d930a9, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato
- **Yellow** #ffff00 [pool] — Two real palettes: JetBrains's brand system and Arcade put Yellow beside #d930a9, as the accent. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Arcade (https://brandsweets.com/palettes/vivid#arcade). — https://brandsweets.com/colors/yellow

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.25:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d327a2 (4.58:1); AA: background → #0f0f0f (4.51:1); AAA: text → #9f1d7b (7.15:1)
- On black (#000000): 4.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e368c0 (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d930a9-c19fb3-77cb62-2d1f23-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d930a9" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.