# #d91c81

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d91c81`
- RGB: rgb(217, 28, 129)
- HSL: hsl(328, 77%, 48%)
- OKLCH: oklch(0.586 0.227 355.7)
- Relative luminance: 0.1717
- Nearest named color: Benevolent Pink (#dd1188, Δ 1.444) — https://brandsweets.com/colors/benevolent-pink
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d91c81

## Tints & shades

- Tints (toward white): #e32b8d, #e64199, #e958a5, #ec6fb2, #ef85be, #f29cca, #f5b2d6, #f8c9e2, #fbdfee, #fef6fa
- Shades (toward black): #c71a76, #b01769, #9e155e, #871250, #750f46, #630d3b, #4d0a2e, #3b0823, #240515, #12020b

## Harmonies

- Complementary: #1cd974
- Analogous: #d21cd9, #d91c22
- Triadic: #81d91c, #1c81d9
- Split-complementary: #22d91c, #1cd9d2
- Tetradic: #d9d21c, #1cd974, #1c22d9

## Colors that go with #d91c81

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #d91c81: 7 real palettes, including Ulta Beauty's brand system and Maybelline's brand system, as the supporting colour. Seen in: Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Chase (https://brandsweets.com/colors/brands/chase-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #d91c81 in 4 real palettes, including Tabloid and Night Market, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Night Market (https://brandsweets.com/palettes/vivid#night-market), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/gold
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #d91c81 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Taupe** #483c32 [pool] — Taupe is paired with #d91c81 in 6 real palettes, including Dunkin''s brand system and AliExpress's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), AliExpress (https://brandsweets.com/colors/brands/aliexpress-com), Airbnb (https://brandsweets.com/colors/brands/airbnb), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/taupe
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #d91c81 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #d91c81: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d91c81: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Mustard Yellow** #ffdb58 [pool] — 3 real palettes, including Diner and Wells Fargo's brand system put Mustard Yellow beside #d91c81, as the accent. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/mustard

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a71663 (7.15:1)
- On black (#000000): 4.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #dd1d83 (4.58:1); AA: background → #fafafa (4.54:1); AAA: text → #eb66ad (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d91c81-c19fad-64cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d91c81" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.