# #d90da6

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d90da6`
- RGB: rgb(217, 13, 166)
- HSL: hsl(315, 89%, 45%)
- OKLCH: oklch(0.596 0.251 342.7)
- Relative luminance: 0.1779
- Nearest named color: Aphroditean Fuchsia (#dd14ab, Δ 1.126) — https://brandsweets.com/colors/aphroditean-fuchsia
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d90da6

## Tints & shades

- Tints (toward white): #f10eb8, #f32bc1, #f443c8, #f55bcf, #f778d7, #f990de, #faa8e6, #fbc0ed, #fdddf5, #fef5fc
- Shades (toward black): #c60c97, #b20a88, #9f097a, #8c086b, #78075c, #60064a, #4d043b, #3a032c, #27021d, #13010f

## Harmonies

- Complementary: #0dd940
- Analogous: #a60dd9, #d90d40
- Triadic: #a6d90d, #0da6d9
- Split-complementary: #40d90d, #0dd9a6
- Tetradic: #d9a60d, #0dd940, #0d40d9

## Colors that go with #d90da6

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #d90da6: 4 real palettes, including Maybelline's brand system and Hasbro's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #d90da6 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #d90da6: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d90da6: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #d90da6: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #d90da6's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Tomato** #ff6347 [pool] — Two real palettes: Night Market and Sunset Boulevard put Tomato beside #d90da6, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/tomato
- **Yellow** #ffff00 [pool] — Two real palettes: JetBrains's brand system and Arcade put Yellow beside #d90da6, as the accent. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Arcade (https://brandsweets.com/palettes/vivid#arcade). — https://brandsweets.com/colors/yellow

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.61:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a40a7d (7.2:1)
- On black (#000000): 4.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #f556cd (7.1:1)

## Brands using this color

- **The Ordinary** — accent #dc049b (Δ 1.824) — https://brandsweets.com/colors/brands/theordinary-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d90da6-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d90da6" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.