# #d90d28

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d90d28`
- RGB: rgb(217, 13, 40)
- HSL: hsl(352, 89%, 45%)
- OKLCH: oklch(0.561 0.223 24.6)
- Relative luminance: 0.1519
- Nearest named color: Angry Tomato (#d82029, Δ 1.106) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d90d28

## Tints & shades

- Tints (toward white): #f10e2c, #f32b46, #f4435b, #f55b70, #f77889, #f9909e, #faa8b3, #fbc0c8, #fddde1, #fef5f7
- Shades (toward black): #c60c24, #b20a21, #9f091d, #8c081a, #780716, #600612, #4d040e, #3a030b, #270207, #130104

## Harmonies

- Complementary: #0dd9be
- Analogous: #d90d8e, #d9580d
- Triadic: #28d90d, #0d28d9
- Split-complementary: #0dd958, #0d8ed9
- Tetradic: #8ed90d, #0dd9be, #580dd9

## Colors that go with #d90d28

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d90d28: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d90d28 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), WWE (https://brandsweets.com/colors/brands/wwe-com), Behance (https://brandsweets.com/colors/brands/behance-net). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d90d28: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Honda (https://brandsweets.com/colors/brands/honda-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #d90d28 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #d90d28 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #d90d28, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d90d28: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #d90d28: 16 real palettes, including Target : Expect More. Pay Less.'s brand system and State Farm's brand system, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.2:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b20a21 (7.1:1)
- On black (#000000): 4.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ec0e2b (4.66:1); AA: background → #f0f0f0 (4.56:1); AAA: text → #f66578 (7.05:1)

## Brands using this color

- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 0.824) — https://brandsweets.com/colors/brands/target-com
- **Wells Fargo** — primary #d71e28 (Δ 0.966) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Budweiser** — primary #dc041c (Δ 0.974) — https://brandsweets.com/colors/brands/budweiser-com
- **Burberry** — secondary #d5151f (Δ 1.141) — https://brandsweets.com/colors/brands/burberry-com
- **MAC Cosmetics** — secondary #da1717 (Δ 1.49) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Cartier** — accent #d50032 (Δ 1.576) — https://brandsweets.com/colors/brands/cartier-com
- **Wendy's** — primary #dd1438 (Δ 1.72) — https://brandsweets.com/colors/brands/wendys-com
- **Five Guys** — secondary #d21033 (Δ 1.752) — https://brandsweets.com/colors/brands/fiveguys-com
- **Tim Hortons** — secondary #d0142c (Δ 1.787) — https://brandsweets.com/colors/brands/timhortons-com
- **Toyota** — secondary #e10a1d (Δ 1.793) — https://brandsweets.com/colors/brands/toyota-com
- **Pinterest** — secondary #dd0e0e (Δ 1.811) — https://brandsweets.com/colors/brands/pinterest-com
- **Coinbase** — danger #cf202f (Δ 1.973) — https://brandsweets.com/colors/brands/coinbase
- **Lay's** — accent #df2027 (Δ 1.981) — https://brandsweets.com/colors/brands/lays-com
- **GitHub** — danger #cf222e (Δ 2) — https://brandsweets.com/colors/brands/github

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d90d28-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d90d28" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.