# #d90d13

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d90d13`
- RGB: rgb(217, 13, 19)
- HSL: hsl(358, 89%, 45%)
- OKLCH: oklch(0.56 0.224 28.1)
- Relative luminance: 0.1509
- Nearest named color: Angry Tomato (#d82029, Δ 1.492) — https://brandsweets.com/colors/angry-tomato
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/d90d13

## Tints & shades

- Tints (toward white): #f10e16, #f32b32, #f44349, #f55b60, #f7787c, #f99094, #faa8ab, #fbc0c2, #fdddde, #fef5f6
- Shades (toward black): #c60c12, #b20a10, #9f090e, #8c080d, #78070b, #600609, #4d0407, #3a0305, #270203, #130102

## Harmonies

- Complementary: #0dd9d2
- Analogous: #d90d7a, #d96c0d
- Triadic: #13d90d, #0d13d9
- Split-complementary: #0dd96c, #0d7ad9
- Tetradic: #7ad90d, #0dd9d2, #6c0dd9

## Colors that go with #d90d13

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #d90d13: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #d90d13 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Toyota (https://brandsweets.com/colors/brands/toyota-com), Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #d90d13: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #d90d13 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #d90d13 in 7 real palettes, including McDonald's's brand system and Wired's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wired (https://brandsweets.com/colors/brands/wired-com), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including Tim Hortons's brand system and native Cybersecurity's brand system put Blue beside #d90d13, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #d90d13: 5 real palettes, including Behance's brand system and Walgreens's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), MLB (https://brandsweets.com/colors/brands/mlb-com), NASA (https://brandsweets.com/colors/brands/nasa-gov). — https://brandsweets.com/colors/cobalt
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #d90d13 in 4 real palettes, including Farmers Market and Magazine Ochre, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.23:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b20a10 (7.13:1)
- On black (#000000): 4.02:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ec0e15 (4.64:1); AA: background → #f0f0f0 (4.59:1); AAA: text → #f66a6e (7.21:1)

## Brands using this color

- **MAC Cosmetics** — secondary #da1717 (Δ 0.595) — https://brandsweets.com/colors/brands/maccosmetics-com
- **Budweiser** — primary #dc041c (Δ 0.846) — https://brandsweets.com/colors/brands/budweiser-com
- **Pinterest** — secondary #dd0e0e (Δ 0.866) — https://brandsweets.com/colors/brands/pinterest-com
- **M&M's** — secondary #d70100 (Δ 0.872) — https://brandsweets.com/colors/brands/mms-com
- **Burberry** — secondary #d5151f (Δ 0.95) — https://brandsweets.com/colors/brands/burberry-com
- **Wells Fargo** — primary #d71e28 (Δ 1.366) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Ferrari** — primary #d40000 (Δ 1.392) — https://brandsweets.com/colors/brands/ferrari-com
- **State Farm** — primary #d62311 (Δ 1.41) — https://brandsweets.com/colors/brands/statefarm-com
- **Formula 1** — secondary #e10600 (Δ 1.661) — https://brandsweets.com/colors/brands/formula1-com
- **Toyota** — secondary #e10a1d (Δ 1.727) — https://brandsweets.com/colors/brands/toyota-com
- **Burger King** — primary #d62300 (Δ 1.733) — https://brandsweets.com/colors/brands/bk-com
- **Target : Expect More. Pay Less.** — primary #dc142c (Δ 1.802) — https://brandsweets.com/colors/brands/target-com
- **McDonald's** — secondary #da291c (Δ 1.985) — https://brandsweets.com/colors/brands/mcdonalds-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d90d13-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d90d13" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.